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Today's episode is with Briana Ottoboni. She's a strategist, creative, and builder working at the intersection of purpose, design, communications, and intention. With a background in marketing and consulting, she found her true calling in the world of artisan trades — defined as the rich middle ground between fine art and skilled trades — after a chance encounter with a shoe cobbler sparked an obsession she couldn't shake.
She is the host of The Trades Show, a video and audio podcast where she interviews artisans in their own workshops, and the founder of The Corral, an AI-powered artisan job board connecting skilled craftspeople with employers and brands who are hiring them.
In this episode, Jenni and Briana discuss why the artisan trades matter more than ever — and what we've lost culturally by devaluing hands-on, embodied work in favor of "knowledge work." Together they dig into how AI can actually free us up to create more beauty, why slowness is a pathway to presence and intuition, and how spending your money with artisans is one of the most powerful acts of world-building you can do right now.
RESOURCES:
- Shop Class as Soulcraft by Matthew Crawford
FOLLOW BRIANA'S WORK:
- The Trades Show
- The Corral
- Subscribe to the Artisanship newsletter
- Briana's personal social media: Instagram, LinkedIn
Check out the trailer for season two of The Trades Show: Watch on YouTube
Watch/Listen on Spotify
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