Diana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana lives and works in Seattle, and in her spare time enjoys running, reading, cooking, and spending time with her family. 

00:00 – 00:20 Welcome to The Marketing Expedition Podcast 

00:20 – 01:55 Introducing Diana Fryc 

01:55 – 03:55 History of Retail Voodoo 

03:55 – 06:12 Retail Voodoo Areas of Expertise - Foundation Brand Building 

06:12 – 08:24 Clients They Attract- Risk Takers 

08:24 – 11:02 Branding from the Inside Out: REI Example 

11:02 – 16:44 How did Diana get where she is now 

16:44 – 21:48 Helping consumer packaged goods through COVID-19 

21:48 – 23:39 Marketing strategies for Retail Voodoo 

23:39 – 25:45 Natural Products Expo Event and Outdoor Retailer Show 

25:45 – 32:11 Favorite foods and companies they have worked with 

32:11 – 35:22 Overview of certified B-Corp 

35:22 – 38:52 Diana's mentors 

38:52 – 42:33 Recommended books and podcasts 

42:33 – 44:15 Diana's social contacts: LinkedIn, and Email 

44:15 – 45:48 Where she sees herself in 5 years 

45:48 – 47:21 Last Words: Find a goal and be Patient 

47:21 – 47:54 Closing and find more at Peppershock.com 

47:54 – 48:23 Visit Themarketingexpedition.com to find more 

#marketing #marketingstrategies #branding #advertising #retailvoodoo #peppershock #retail #retailmarketing #wellness #graphicdesign #design #logo #brand #brandidentity #logodesign #marketingdigital #naturalproducts #thegooderpodcast #foodandbeverage #goals

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