What do 500,000+ LinkedIn posts reveal about the future of employee advocacy?

In this special solo episode, DSMN8’s Lewis Gray unveils the findings from the World’s Biggest Employee Advocacy Study, the most comprehensive look yet at how employees build influence on LinkedIn.

Outdated data has long held back the employee advocacy conversation. The World’s Biggest EVER Employee Advocacy Study changes that. By analyzing half a million posts across industries, roles, and seniority levels, this study uncovers the strategies that actually move the needle from why authenticity and caption editing drive exponential engagement, to why text-only posts are outperforming links, and even the surprising best times to post. This episode delivers insights every program manager needs.

Listeners will also hear why mid-sized networks outperform mega-influencers, and how small tweaks can transform “copy-paste shares” into meaningful conversations that build trust and influence.

If you manage or are considering an employee advocacy program, this episode gives you the latest evidence-based insights to scale impact and boost ROI.

Download the World’s Biggest Employee Advocacy Study → here.

The Ultimate Guide To Employee Advocacy. 

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