We’ve seen a lot of CRM setups over the years. Some great. Some… not so much.

In this episode, Maarten and Stjepan break down some of the worst RevOps and CRM setups they’ve seen in the wild, plus the setups that actually work and why.

What we cover:

✔️ How CRMs fall apart when everyone can create properties, workflows, and imports without guardrails

✔️ Why duplicate properties, inconsistent imports, and random fields make reporting and segmentation unreliable

✔️ What happens when you connect 30+ tools and no one knows what data is syncing or why

✔️ Why adding another platform for one feature can create more problems than it solves

✔️ How clean pipelines, focused integrations, and the right signals help teams take action

✔️ Clear documentation, team training, defined lifecycle stages, and systems people actually use

✔️ Smarter lead scoring: Why account-level scoring gives you a better picture than relying on individual contacts

Have a HubSpot or RevOps topic you want us to cover?

Share it with us on LinkedIn:

Maarten → https://www.linkedin.com/in/maarten-bovendaerde/

Stjepan → https://www.linkedin.com/in/stjepangrcic/

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🔗 Resources

Digital Reach — Helping for-profit teams grow smarter → digitalreachos.com

LinkedIn: https://linkedin.com/company/digitalreachos

Facebook: https://facebook.com/digitalreachopm

Nonprofit Tech Shop — HubSpot for mission-driven orgs → nonprofittechshop.com

LinkedIn: https://www.linkedin.com/company/nonprofit-tech-shop

Facebook: https://www.facebook.com/nonprofittechshop