In this episode, Mac is engaging the class in helping to define the CRB Rules. Calvin is into this. Before he gets too far into it, Mac introduces two tools to help Calvin manage the CRB. (Note: We now call the CRB the Tribal Knowledge Council because of its power in integrating Tribal Knowledge into the culture of the company.) One is an ROI tool and the other is new and requires a Mission Statement. This takes the discussion into what the company Mission Statement is and how you create one that is used by the company. (As an aside, if you work at a company and you have a Missions Statement, do you use it for anything?) In this episode, you'll find out how to use a Mission Statement in a very logical application.