This episode features Bet Hannon, agency owner of AccessiCart, which specializes in accessibility for websites, particularly e-commerce sites. Bet talks with Cory Miller about the significance of accessibility, the agency's focus and niche, and tips for starting a business. Bet shares their journey in starting their business and how they became interested in accessibility. This interview emphasizes the importance of considering accessibility as a crucial aspect of user experience optimization and the benefits of providing transcripts for videos and podcasts. AccessiCart is currently experimenting with productized services for accessibility and remediation.

Top Takeaways

• Embrace Accessibility: Accessibility is crucial in web design and development. Prioritizing making websites accessible to all users, including those with disabilities, is critical. It's important to consider different user personas and their needs and continuously work on improving the accessibility of websites.
• Continuously Evolve and Optimize: The field of e-commerce and web development is constantly evolving. As WordPress professionals, we should be willing to adapt, experiment, and continuously optimize our websites and services. This includes staying informed about new tools, technologies, and strategies for improving user experience, conversion rates, and accessibility. Continuous learning and professional development are key to providing high-quality services and staying competitive in the industry.
• User Experience Optimization: Accessibility and user experience go hand in hand. We should focus on optimizing the user experience of websites by considering factors like intuitive navigation, clear content presentation, fast loading times, and mobile responsiveness. A seamless and enjoyable user experience leads to better engagement, higher conversions, and increased customer satisfaction.

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🔗 Mentioned in the show:

• iThemes
• Nathan Ingram
• Artisteer
• Benjamin Bradley 
• BackupBuddy
• AccessiCart

🐦 You can follow Post Status and our guests on Twitter:

• Bet Hannon (CEO of AccessiCart)
• Cory Miller (CEO, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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