Welcome back to the Ready Coach Podcast. I'm your host, Kevin Johns, and today I'm sitting down with Rob Cole — a writer, an animal sanctuary founder in Hawai'i, and now, after thirty years, a published biographer.
Rob's new book, For Once in My Life, opens with Arlinda Willis's birth in 1951 in Toxey, Alabama — the granddaughter of sharecroppers, raised by her grandparents in the shadow of Jim Crow while her mother built a new life north in Cleveland. When Arlinda finally made that journey herself, she believed love was something you had to earn, and she spent the rest of her life earning it: dancing as a teenager on Upbeat, Cleveland's nationally syndicated music show, alongside Stevie Wonder and James Brown; competing in the city's first Miss Black Cleveland pageant; and building a distinguished career at one of San Francisco's most prestigious law firms. It was there, in 1994, that she met Rob — a white British immigrant who would become her closest friend, caregiver, and biographer for the next eighteen years.
When esophageal cancer took hold, Arlinda ran into a healthcare system that dismissed her pain and told her one story while writing another in her medical chart — a pattern that, as Rob learned, has a name. For Once in My Life follows Arlinda from the sharecropping communities of the Alabama Black Belt, through the Great Migration and the stages of Cleveland's Black entertainment scene, into the halls of San Francisco law, and finally to a chapter defined by medical racism, unconditional love, and the hardest lesson of her life: that she was enough exactly as she was.
The book releases August 27 — what would have been Arlinda's 75th birthday, and the 63rd anniversary of Dr. Martin Luther King Jr.'s "I Have a Dream" speech. In this conversation, Rob and I talk about what it took to write an authorized biography over three decades: turning eighteen years of stolen lunchtime anecdotes into a narrative, and what it means to write across racial and generational lines as a white author telling a Black woman's story. We get into how Rob's own research into Arlinda's medical records after her death uncovered the pattern of medical racism that reshaped the book, the emotional toll of revisiting the hardest chapters of her life on the page, and why — after querying more than a hundred literary agents — he chose to self-publish something this personal. We also talk about the work that comes after the writing: designing the cover himself, courting a Kirkus review, and the library and search-strategy playbook behind getting Arlinda's story into as many hands as possible. Let's get into it.
Check it out now.