We sit down with Trish Guilford, General Manager at the OMC, to unpack The Year Ahead for ROAD 2.0.

With ROAD 2.0 now firmly established in market, we explore how the data landscape is evolving from expanded measured inventory across roadside, taxi ranks and upcoming Gautrain and airport environments.

This episode dives into the data layers coming in 2026, the potential role of mobile enrichment, and what it all means for planners, media owners and brands looking to make smarter location-led decisions.