The Yellow Mic

What does loyalty look like when there is no cashier and no eye contact?

Nayax CMO Michal Sever sits down with Yair Nechmad, CEO and Co-founder of Nayax, to talk about the economics behind loyalty, why unattended retail makes engagement harder, and how data could travel between locations.

In this episode:- Why loyalty starts with cost of acquisition, retention and churn- Why unattended retail has no face to face- How a yellow reader became a sign for cashless
- What data traveling could mean for operators
- One tip for founders just getting started

The Yellow Mic by Nayax. Conversations about payments, loyalty, and everything in between.

More than 20 years after Nayax began, founder and CEO Yair Nechmad sits down with Michal Sever and Oren Tepper to tell the story from the inside.

In this episode: where the name Nayax comes from, including a story from New York in 1989. Why Yair sees payment as a flow, not a transaction. The macro trends behind cashless, EV charging and self-checkout. Why unattended retail moved from the edge of the business to the center. And how failing fast and building trust shape the way Nayax works.

Hosted by Michal Sever, CMO, with Oren Tepper, CCO.

Oren Tepper, Chief Commercial Officer at Nayax, joins Chief Marketing Officer Michal Sever for the first episode of The Yellow Mic.

Marketing and revenue usually sit on opposite sides of the table. In this episode they sit on the same one, and talk openly about what it takes to sell to a couple of retirees running three vending machines and to a global EV charger manufacturer, in the same quarter, with the same brand.

In this episode:

- Why Oren spent his first 90 days at Nayax listening instead of acting.

- What payment rails actually mean, and why building them takes years.

- How one company runs several sales organizations at once, across verticals, languages, and regulations.

- Why disagreements are the starting point of change, not the obstacle to it.

- The one thing in sales that AI won't replace.

"Sales? It's love."

The Yellow Mic by Nayax. Conversations about payments, loyalty, and everything in between.