Today, we’re sitting down with Carlo Trulli—a guy whose life reads like a novel. When Carlo first arrived in Canada at seven, he was so curious about his first TV that he peeked behind the “magic box,” searching for the tiny people inside. That curiosity stuck with him and guided his path through some unforgettable experiences.

 

From hitchhiking across Europe on almost nothing, to joining the ‘80s ad world in the tail end of the “Mad Men” days, to finally launching a commercial production company, Carlo has lived his life by diving in headfirst. 

 

In our conversation, he shares three defining moments: the time he traded a prized egg at age four, the moment he began questioning big beliefs as a teen, and his days working as a bouncer. These moments taught Carlo about trust, value, and the balance of good and evil.

 

Join us as we unpack Carlo’s incredible journey—and maybe find a little inspiration to look at our own lives in a new light.

 

[02:33] The precious egg and a lesson in value 

[08:03] A life-changing church confession

[19:25] The dangers of binary thinking

[21:40] A brawl at The Keg that flipped the script

[23:24] What lessons Carlo learned as a bouncer 

[30:13] The power of kindness and gratitude