In this episode of The Tech Trek, Daniel Whatley, co-founder and technical lead at Vividly, shares his journey launching a startup while still a student at MIT. From managing college life during COVID to navigating the CPG industry's digital transformation, Daniel reflects on what it meant to be the youngest in the room, how he grew into executive leadership, and what he wishes he’d known before co-founding a company. A candid look at growth, grit, and the impact of youth in a traditional space.

🔑 Key Takeaways:

Startups in school are possible: Daniel co-founded Vividly while at MIT, proving early-stage entrepreneurship can thrive during college years—even amid COVID.

Tech-first in a non-tech industry: He leveraged his technical expertise to modernize trade spend management in consumer packaged goods.

Being the youngest has its perks: Despite age differences, deep domain knowledge can earn respect and create opportunity.

Hard lessons in leadership: Managing older employees taught Daniel resilience and the importance of learning on the job.

💬 Memorable Quote:

“Don’t give up. If something feels hard, remember you’ve solved a million problems before—this is just the million-and-first.” – Daniel Watley

⏱ Timestamped Highlights:

00:23 – 01:30 — Intro to Daniel and Vividly’s mission in CPG optimization

03:39 – 05:18 — Launching a company as a student and the power of momentum

06:27 – 08:13 — Choosing a startup over corporate offers post-graduation

08:17 – 09:39 — Origin of the business idea from family connections

10:20 – 12:18 — How COVID created unexpected demand for their product

12:35 – 15:14 — Being the youngest in the room and embracing your technical edge

15:17 – 17:57 — What’s changed: scaling, hiring, and engineering maturity

18:32 – 21:34 — Learning management fast: handling tough dynamics with older team members

21:53 – 24:11 — Daniel’s advice to aspiring founders still in school

25:07 – 26:21 — Would he take the job if he could do it again? No regrets

26:21 – 27:32 — Final thoughts and how to connect with Daniel