We've all seen businesses with incredible stories that never get told because the founder thinks they're "not newsworthy yet". The truth? You don't need to be a big brand or have years of experience to get media attention…especially as a youngpreneur!

In this episode of the Youngpreneur Society Podcast, co-founder and marketing strategist Linda Reed-Enever breaks down how public relations (PR) can take you from unknown to featured and why your age, your why and your journey are all powerful story angles the media loves.

Unlike ads, PR is earned coverage and it instantly boosts credibility. Being featured in a newspaper, radio interview, or online article opens doors and builds trust far beyond your immediate circle. Even better, every feature becomes social proof you can repurpose across your website, socials and marketing.

Linda shares how to start locally: pitching to community newspapers, school newsletters, or local radio. Journalists aren't looking for a product catalogue; they're looking for stories that connect. Your journey, your impact, and even your age are the hooks that make you stand out.

HOT TIP: More often than not, it's the fact that you are young that stands out to a journalist. Don't let your age hold you back, use it to your advantage!

Keep it simple: Who you are, what you do, and why it matters now. Tie your story to timely events like markets, school milestones, or holidays. Add a photo, your contact details, and hit send. Where there isn't any need for a media kit, do make it easy for the journalist or the media outlet you're reaching out to and send them the important information they need to know.

Appearing in the media is only the beginning. Use it everywhere, and we mean everywhere! Share the link on socials, add "As Seen In" to your website, print it for your market stall and create a wall of fame. Each appearance builds long-term credibility.

This week, pick one local outlet and send them your story. It could be your school newsletter, the local community paper, or the nearest radio station. Short, clear, and real is all it takes. The world is ready for your story, but first, you need to share it.

• 00:32 The Power of PR for Youngpreneurs

• 01:05 Why Your Story Matters

• 02:27 Crafting Your Story Angle

• 03:41 Getting Featured Locally

• 04:33 Maximising Your PR Success

• 05:14 Share Your Story and Next Steps

• My Book of PR Tips

• PR Cues: Actionable Prompts and Ideas to Build Your Media Profile

Many Youngpreneurs think marketing has to be complicated with long hours spent on Canva, running ads, and juggling a dozen platforms at once. But here's the secret: effective marketing isn't about doing more, it's about showing up consistently.

In this episode of the Youngpreneur Society Podcast, co-founder and marketing strategist Linda Reed-Enever breaks down how just 15 minutes a day can make a huge impact on your brand visibility and business growth.

Think of marketing like watering plants, a little every day helps them grow strong. But if you forget about them for weeks and then flood them all at once, they'll wilt. The same goes for your audience. A few minutes of daily attention keep your brand alive, visible, and trusted.

Fifteen minutes a day might not sound like much, but that's nearly two hours a week, or more than 100 hours a year. Imagine what you could achieve with that kind of consistent effort behind you.

You don't need a full marketing department. You just need a plan. Rotate through these quick-win ideas to keep your momentum flowing:

Social Media Engagement: Reply to comments and DMs, comment on three posts in your niche, or share a quick "what I'm working on" story.

Content Creation: Film a 30-second Reel or TikTok, snap a behind-the-scenes photo, write a short tip or quote, or give a customer shoutout.

Connection and Outreach: Message a potential collaborator, email a market organiser about a stall, or send a thank-you note to a loyal customer.

Tidy and Update: Refresh your bio, update your website tagline, or change your profile photo. Small tweaks can make a big difference.

The trick isn't complexity, it's commitment. Here are three habits to make 15-minute marketing part of your everyday routine:

Time Block: Choose a daily slot like before school, after work, or during a study break, and stick to it. Set a Timer: Use your phone or smart speaker to keep yourself focused and avoid the endless scroll.

Keep a List: Write down bite-sized tasks so you can jump straight into action without thinking about what to do next.

One Youngpreneur challenged themselves to post a 30-second video every day, imperfections and all. Within two weeks, their videos were getting hundreds of views, and their confidence skyrocketed. It's proof that visibility comes from action, not waiting for things to be perfect.

For the next seven days, commit to 15 minutes of marketing every day. Use those small windows of time, while waiting for the bus, during TV ads, or between classes, to reply, post, or plan.

Remember, marketing isn't about grand campaigns. It's about showing up and sharing your story one small step at a time.

The key takeaway? Consistency builds visibility. Those 15-minute bursts will stack up faster than you think, and soon, you'll have over 100 hours of marketing power behind your business.

• 00:20 Introduction to Micro Marketing

• 01:04 Why Micro Marketing Works

• 01:37 15-Minute Marketing Activities

• 03:12 Consistency is Key

• 03:54 Real-Life Examples

• 05:27 The 7-Day Challenge

• 05:57 Final Thoughts

• 5 Minute Marketing Deck

• ClickUp

Finding your purpose in business often means slowing down, getting curious, and being open to an alternative path. For Mel White, that path led from corporate marketing into parent coaching and youth mentorship, where she now works with both teenagers and their parents to create lasting impact.

Mel shares how burnout and reflection led her to discover her true purpose. What began as youth mentoring quickly grew into a model that supports both parents and teens, bridging the gaps between lessons learned at home and those gained through coaching.

The transition from employee to entrepreneur comes with unique challenges, particularly financial ones. Mel candidly discusses the risks, the privilege of support, and the constant adaptability required to run a purpose-driven business.

Motivation is like a spark: powerful at first, but it quickly fades. What sustains entrepreneurs long-term is purpose.

For Mel, regularly reconnecting with her mission and values provides the drive to keep going, even when things don't go as planned. She's rebranded twice, faced setbacks, and leaned on her own coaches for support. Each challenge has reinforced the importance of resilience, reflection, and remembering why the work matters in the first place.

In a world where young people often feel pressured to conform, Mel champions authenticity as the key to confidence. She reflects on Australia's "tall poppy syndrome" and how it can discourage ambition, but insists that shining brightly is worth it.

An anecdote about being described as "an acquired taste" in front of hundreds of people shows how she reframes criticism as affirmation: proof that being yourself won't please everyone, and it shouldn't have to.

Parents and mentors play a critical role in helping young people pursue their ideas. But support, Mel emphasises, isn't about taking over.

Instead, it's about asking open-ended, curious questions, listening with genuine interest, and resisting the urge to immediately "fix" problems. Sometimes, the greatest gift is simply being a sounding board: someone to hear the ideas, celebrate the wins, and calmly acknowledge that setbacks are a natural part of growth.

• 00:09 Meet Mel White: Parent Coach and Youth Mentor

• 00:51 The Vision Behind Mel White Parent Coach

• 01:51 From Corporate World to Youth Mentoring

• 03:49 Challenges and Rewards of Running a Business

• 05:38 Maintaining Work-Life Balance

• 09:19 Advice for Young Entrepreneurs

• 14:35 Supporting Young Entrepreneurs: A Guide for Parents and Mentors

• Website

• Instagram

• Facebook

Many youngpreneurs hesitate to put themselves out there because they think they need a degree or decades of experience before anyone will take them seriously.

The truth? Customers aren't asking for your certificate; they just want to know you can solve their problem and deliver value.

In this episode of the Youngpreneur Society Podcast, co-founder and marketing strategist Linda Reed-Enever busts the myth that qualifications equal credibility and shares practical ways to earn trust from day one.

The world's most successful entrepreneurs didn't start with credentials. They started with action, creativity and proof. What builds credibility is how you show up, not the letters after your name.

• Consistency: Posting regularly, updating your store, and showing behind-the-scenes builds trust.

• Sharing knowledge: You don't need to be an expert. Share what you're learning, teaching and creating.

• Borrowing credibility: Partner with others, collaborate at markets, or appear on podcasts to tap into new networks.

• Proof: Ask for customer reviews, share case studies, and create content. Each piece becomes a brick in your "credibility bank."

Choose one action to boost your credibility. Ask a customer for a testimonial, post a helpful tip on social media or collaborate with another youngpreneur. You could even reach out to the YPS podcast to speak with Charlotte, she would love to have you as a guest! Small steps quickly add up to big credibility gains.

The key takeaway? You already have what it takes to be taken seriously. The move now is to step up and prove it.

• 00:41 The Reality: Trust Over Qualifications

• 01:22 Action Steps: Proving Your Value

• 01:46 Building Instant Credibility

• 02:51 The Power of Proof

• 03:21 Key Takeaways and Personal Challenge

• 04:06 Conclusion: You Have What It Takes

• Why Fear of Failing Shouldn't Hold You Back

• Confidence: The Secret Edge Every Entrepreneur Needs

We've all been there. Staring at a half-written post, endlessly tweaking a logo, re-reading the same email for the seventh time, or waiting for just the right moment to launch a product or big idea.

Spoiler alert: that perfect moment doesn't exist.

In this episode of the Youngpreneur Society Podcast, co-founder and ideas and marketing strategist Linda Reed-Enever gets real about one of the biggest things that holds young entrepreneurs back: overthinking.

Whether you're running your first side hustle or launching your second business, the mind spiral is real. But it doesn't have to rule your progress.

Overthinking usually starts with fear. Fear of making the wrong move. Fear of being judged. Even fear of doing too well and not being able to handle the success. Our brains are wired to protect us, so they create a safety net of "what-ifs" that ends up becoming a trap.

The result? You're stuck in planning mode instead of progress mode.

And while you're stuck thinking, the business you dreamt of stays paused. The post stays unpublished. The product stays in your head instead of reaching real customers.

That's the cost of overthinking: lost time, lost energy, and lost opportunities.

Overthinking isn't always obvious. Sometimes it looks productive, like "researching" a decision for days on end. Or rewriting an email over and over. Or waiting to share your idea until it's perfect (which it never will be).

If you've ever talked yourself out of something you were once excited about, chances are, overthinking snuck in.

So what's the fix? There are lots of practical, no-fluff ways to shake off the overthinking spiral and get back to doing.

1. Use a timer

Give yourself 30 minutes to make a decision. No more, no less. Whether it's choosing a name for your product or hitting publish on that post, the goal is momentum, not perfection.

2. Chunk it down

Big dreams can feel scary. Break them into bite-sized, doable steps. Instead of "launch my website", start with "write the About page" or "set up a Canva graphic". Small wins matter. Reward yourself with something fun, Freddo frogs, anyone?

3. Test and learn

Treat your actions like experiments. Nothing is set in stone. You're allowed to tweak and adjust. Most successful businesses are built on trial and error, not flawless plans.

4. Share it

Tell someone your goal. Accountability helps, especially when that someone is a cheerleader, not a critic. Don't be afraid to share your progress (or your stuck-ness) in a supportive community. It helps you stay committed.

5. Reframe the story

Overthinking feels safe because it delays risk. But action is where confidence is built. The more you do, the clearer things become. You don't get better from thinking, you get it from doing.

Linda's challenge? Pick one thing you've been sitting on. One email, one social post, one baby step. Don't overthink the whole staircase. Just take that first step.

Because here's the real magic: you don't think your way to success. You act your way there.

If you're feeling stuck, you're not alone. And it doesn't mean you're failing, it just means you're growing. Momentum beats perfection every time. So take a breath, pick one task, and get it done. Your future self will thank you.

• 00:41 The Dangers of Overthinking

• 02:05 Identifying Overthinking Patterns

• 02:23 Strategies to Overcome Overthinking

• 03:39 Taking Action and Moving Forward

• 03:53 Closing Thoughts and Community Support

Sasha Eburne's entrepreneurial journey began in the midst of uncertainty, but what she built has since empowered countless others.

From launching her first virtual assistant business to becoming a six-figure business coach and now co-founding a sound healing and breathwork certification company, Sasha's story is about resilience, mindset, and carving out a life by design.

In this episode of the Young Preneur Society Podcast, Sasha shares her transition from corporate to entrepreneurship as a solo mum, the mindset shifts that changed everything, and her advice for young founders ready to start before they feel ready.

As Sasha explains, entrepreneurship often begins not with a perfect plan but with a willingness to take action.

Her journey from launching a virtual assistant business overnight to growing into coaching and certification programs illustrates that clarity and confidence come from doing, not waiting. Listeners are reminded that momentum is built by simply starting, even when the timing feels uncertain.

Success in business is not only about strategy but also about mindset. Sasha discusses how shifting limiting beliefs, particularly around money and self-worth, can dramatically change how a business grows.

By challenging old stories and reframing negative thoughts, entrepreneurs can create space for confidence, abundance, and sustainable growth.

Instead of chasing the elusive idea of "work-life balance," this episode reframes the concept as finding flow.

Entrepreneurs can design their schedules around personal energy, values, and priorities, creating a lifestyle that blends business and life rather than keeping them separate. It's a refreshing perspective for anyone who feels restricted by the traditional nine-to-five structure.

Building a business can feel isolating when friends or family don't fully understand the entrepreneurial journey.

This discussion highlights why it's important to surround yourself with a supportive network of like-minded people who celebrate wins, share challenges, and offer encouragement. Community is shown as not just valuable but essential for resilience and long-term success.

For those just starting out, Sasha says the message is clear: don't let fear prevent you from beginning. With so much free knowledge available through podcasts, books, and online resources, early-stage entrepreneurs can start small and learn as they go.

The episode encourages listeners to embrace curiosity, seek out community, and take the first step: because growth happens in motion, not in waiting.

• 00:45 Sasha's entrepreneurial beginnings and her first VA business

• 02:10 How the pandemic became the catalyst for change

• 04:00 Mindset shifts that fuelled her growth into six-figure coaching

• 06:00 Reframing "work-life balance" into a state of flow

• 07:30 The role of time-blocking and calendar management

• 08:45 Building connection and community with other entrepreneurs

• 10:00 Advice for young entrepreneurs starting from scratch

Keitah Martens-Shaw's entrepreneurial story began not with a polished business plan but with a personal struggle.

After a cervical cancer diagnosis in her early 20s, she saw firsthand the lack of thoughtful, meaningful ways to support people facing mental health challenges. This gap led her to launch a mental health gifting company from her garage.

She didn't have a team or funding: just purpose, resourcefulness, and drive. In this episode, Keita reminds listeners that starting a business doesn't require confidence or readiness; it just requires action. Whether it's securing a domain or posting your first social media update, the important thing is to begin.

Keitah notes purpose can be the most powerful foundation for a business. Her business story begins with a simple, values-driven idea that grew into a global operation without funding, a full team, or a detailed business plan.

Instead it illustrates how small, consistent actions, like registering a domain or securing a social handle, can snowball into something meaningful over time. The key lesson? There's no such thing as the "perfect time" to start. Action creates clarity, and momentum comes from simply taking the first step

Building a business often means investing emotionally, not just financially or strategically. But what happens when it's time to step away?

Keitah reflects on the emotional complexity of selling a business that's tied to personal identity and purpose. She offers insight into navigating the practicalities of a sale: contracts, negotiations, and choosing the right buyer, while also honouring the emotional process of letting go. For young founders, it's a real look at the human side of entrepreneurship, and a reminder that sometimes growth means making space for something new.

Entrepreneurship offers the rare opportunity to design not just a business, but a lifestyle. Keitah explains how founders can build with intention: crafting a business model that supports personal freedom, flexibility, and long-term well-being.

Through the example of a wellness-focused startup, she demonstrates how aligning your work with your values can make business feel energising rather than exhausting. It's a must-listen for anyone looking to balance ambition with lifestyle, and growth with sustainability.

At the heart of most successful businesses is a clear problem worth solving. Keitah unpacks how lived experience can spark powerful, practical ideas that resonate with real people.

Whether it's a lack of support, inefficient systems, or poor access to resources, recognising and responding to those pain points can become the launchpad for something impactful.

Listeners will be inspired to reflect on their own frustrations and how those moments might hold the seeds of their next great idea.

• 00:45 What inspired Keitah's first business idea

• 01:45 Launching a mental health gifting company from her garage

• 02:52 Transitioning out of her first business and why she sold it

• 03:48 Creating a centralised platform for retreat discovery

• 05:42 Why no one feels ready, and why you should try anyway

• 06:48 The joy of learning something new with every venture

• 07:02 Keitah learnt when selling her first company

• 08:31 Why emotional ties can complicate business decisions

• 10:36 Discovering a love for business development

• 11:29 Finding (and losing) work-life balance

• 12:46 Favourite part of running a business: making something you love

• 14:46 Motivation shifts over time, here's how to track it

• 16:05 Using retreats, meditation, and journaling to stay aligned

Sustainable fashion isn't just a trend, it's a movement.

In this inspiring episode, pageant queen and founder of About Your Clothes, Rachel Gallagher, shares how she turned a passion for education and modelling into a business that empowers people to rethink their wardrobe and their impact on the planet.

Changing the world doesn't always start with grand gestures. Sometimes, it begins with your own wardrobe.

Choosing secondhand, repairing instead of replacing, learning before buying, these are quiet acts of resistance against a fast fashion culture that profits from waste.

The truth is, small sustainable actions add up. They shift demand, spark conversations, and remind others that mindful choices matter.

So if you've ever wondered whether one decision can make a difference, the answer is yes, especially when multiplied across communities.

Leadership isn't reserved for those with titles or massive platforms. It begins the moment you choose to act with intention.

You don't need to be running a company or speaking on stages to lead change; you can do it in your household, friendship circle, or community group.

By sharing knowledge, living your values, and inviting others to think differently, you create a ripple effect

Every thoughtful choice becomes a form of advocacy, and that's the kind of leadership the world needs more of.

You don't need all the answers before you begin. What you need is a willingness to care, to learn, and to take action anyway.

The pressure to "get it right" often stops people from getting started. But movements aren't built on perfection; they're built on progress.

Sustainable change doesn't happen overnight. It's shaped by curiosity, experimentation, and the courage to keep going even when things feel unclear.

Give yourself permission to build something meaningful without having it all mapped out. Purpose is your foundation, perfection isn't.

The most powerful shifts often begin with a question.

Where do my clothes come from? Who made them? What impact does my buying choice have?

These questions may seem small, but they're the gateway to greater awareness and action. When we stay curious, not judgmental, we create space for learning, growth, and transformation.

Sustainability isn't about shame. It's about understanding our role in a bigger system and using that knowledge to create better outcomes, for people, for the planet, and for future generations.

• 00:00 – Meet Rachel Gallagher: Teacher, model, founder, advocate

• 01:00 – Combining creativity, education, and purpose in business

• 02:45 – How the modelling industry exposed fashion's impact

• 04:00 – What sustainable fashion really means

• 05:15 – Becoming a community leader, not just a founder

• 06:30 – The ripple effect of education and conscious choices

• 07:50 – Building workshops that empower change

• 09:00 – Balancing purpose with practicality

• 10:15 – The joy of thrifting and everyday sustainability

• 11:40 – Hosting global workshops with the UN

• 13:00 – Why curiosity was the catalyst for About Your Clothes

• 14:10 – How to take your first step into sustainable fashion

• About Your Clothes

In this episode of Youngpreneur Society Podcast, we sit down with Dean Salakas: entrepreneur, advisor and the former 'Chief Party Dude' behind The Party People, one of Australia's most iconic party supply businesses.

Dean shares how he turned a small family-run store into an e-commerce pioneer, becoming the first Google advertiser in Australia and introducing click and collect long before it became mainstream.

We unpack the mindset behind his success: spotting trends early, building with limited resources, and ignoring the rulebook when it doesn't make sense. Dean also opens up about what happens after a business is sold including how it felt to step away from his identity as a founder, and how he rediscovered purpose through consulting and supporting other businesses.

Growth often rewards those who are bold enough to go first. Whether it's a new platform, tool, or trend, being an early adopter can unlock outsized results. When you're the first one in the room, you control the pace.

Dean notes success doesn't always come from playing catch-up: it comes from trusting your instincts, jumping in, and iterating fast while everyone else hesitates. His key takeaway? Don't wait for the perfect moment; create it.

Dean explains you don't need all the bells and whistles to get started. In fact, trying to embrace "best practice" too early can drain your resources and stall your progress.

Instead, he says what matters is resourcefulness. Whether it's using a spreadsheet instead of expensive software or learning to wear multiple hats, there's strength in scrappiness. Hack your way through and upgrade later. What you build now just needs to work, not be perfect.

The path to success doesn't always follow the manual. Sometimes, the boldest move is doing the exact opposite of what conventional wisdom says.

Whether it's launching publicly, selling publicly, or saying no to trends like "free shipping", Dean says you don't have to do what everyone else is doing. You just have to do what's right for your business. Trust your judgment. The best strategies are often the ones you create for yourself.

Leaving a business, even successfully, can bring unexpected emotions. When something has been your identity for so long, letting go feels like losing part of yourself.

That shift can feel like standing still after sprinting for years. But it's also a chance to rediscover your strengths outside the structure you built. Fulfillment doesn't end when one chapter closes: it's found again when you step into new spaces with curiosity and confidence.

No matter how big or small someone's business is, there's always something to learn. Dean believes everyone you meet has a story, a perspective, or a skill that can teach you something valuable.

He also notes leadership isn't about status: it's about humility. When you approach people with openness instead of assumptions, you open doors to new relationships, ideas, and inspiration. Stay curious. Stay connected. That's where real growth happens.

• 00:00 Meet Dean Salakas

• 01:00 The origin story: From family clown business to online retail pioneer

• 02:00 Taking over the business and early e-commerce strategy

• 03:00 How being first to market paid off (Google, Bing, marketplaces)

• 04:15 Building systems from scratch: Excel, Access & DIY ERP

• 06:30 The realities of hacking growth as a startup

• 07:10 The truth about work-life balance and family sacrifices

• 08:00 Going public with a business sale: Why it worked

• 09:00 Managing risk: suppliers, staff, and customer perceptions

• 10:00 Challenging convention and rewriting the rulebook

• 13:00 Life after exit: identity crisis and the search for purpose

• 14:30 Consulting and rediscovering the "thrill" of business

• 16:00 Transitioning to employee life: humility, tact, and learning culture

• 18:00 Embracing the role of the "new kid" in a new team

• 19:00 Final reflections: every person has a story, every business has value

Ever caught yourself saying, "I'm too young to be taken seriously" or "I don't know enough to run a business"? If so, you're not alone, and you're also not right.

In this empowering episode of the Youngpreneurs Podcast, we are here to call out one of the biggest myths holding back brilliant business minds: the idea that you're not good enough.

Fear has a funny way of disguising itself as logic. It tells us we're not ready, not experienced, not worthy. But that's not the truth, it's just your brain trying to keep you safe.

Safe might feel comfy, but safe doesn't build empires. Safe doesn't spark innovation. And safe definitely doesn't get your dream business off the ground.

So here's the reframe: fear is just your brain's way of reacting to risk. But not all risk is bad. In fact, some of the best moves you'll ever make come right after you feel the most afraid.

The stories we tell ourselves matter. If self-doubt is running the show, it's time to change the script.

Instead of "I'm scared", say "I'm excited." Instead of "I can't do this", say "I'm learning how."

Physiologically, fear and excitement are nearly identical. Heart racing? Sweaty palms? Butterflies? All the same. The difference is the story you attach to it. So choose the story that moves you forward.

Self-doubt can freeze you, or it can fuel you. The trick is to channel that nervous energy into action. Nervous about launching? Get prepared. Scared to speak up? Practise. The more prepared you are, the less space fear has to dominate.

Fear hates momentum. So take micro steps. Post that video. Pitch to a friend. Send one email. Each small action tells your brain: "I've got this." And you do.

You don't need to have it all figured out. What you do need is progress. Track your wins, no matter how small. Start a confidence journal. Colour in your progress tree. These tiny habits compound over time and build proof that yes, you can do this.

And when your inner voice wobbles, borrow belief from someone else. A mentor, a friend, your community. We all need a boost sometimes.

Here's the truth: successful entrepreneurs feel fear, too. The difference? They act anyway.

They see fear as a sign they're growing, stretching and stepping outside their comfort zone, and that's exactly where great businesses are born.

So next time self-doubt whispers in your ear, smile and say: "Thanks for the warning. I've got this." Because you do.

• 00:00 Busting Fake News Myths

• 00:42 Understanding Fear in Business

• 01:32 Reframing Fear and Self-Doubt

• 01:56 Channelling Fear into Preparation

• 02:44 Taking Action to Overcome Fear

• 03:06 Micro Actions for Big Results

• 03:30 Tracking Wins and Borrowing Confidence

• 04:11 Empowerment Through Action

• Progress Tracking Tree