Welcome to the last episode of Living Your Brand Live. This might be the end of an era, but it also signals the start of a new chapter. In this final episode, your beloved host Ben Baker shares the reason for sunsetting the podcast and details the exciting news of what’s to come. Change is inevitable, and throughout the last year, the concept of change management and how it impacts an organization has been at the forefront of Ben’s thoughts. Join him as he introduces a new show called B2B Change that focuses on how people affect change more than anything else existing in the world today. Be a part of a community that enables positive change to happen. Learn more about B2B Change by tuning in.

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We’ve been on a long journey together, but our journey is about to end. This show has been an incredible learning experience for everyone. This episode is where we should think about where we are going and where we’ve been because when we understand where we have been, we will be successful in getting to where we need to go. Ben Baker extends his appreciation to everyone, for he learns a lot from his guests and audience to get him where he’s heading. Tune in to this episode, and let’s find common ground to move forward together.

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What does it take to create enterprise-level business transformations? How does one understand and deal with the challenges of change? If you're an ambitious entrepreneur who longs for the answer to these questions, then this episode is for you. Today, we discuss the most effective approach to transformation at the enterprise level with none other than James Clark, a transformational business leader with 20 years of experience in general management, sales leadership, and commercial enablement at some of the world's most innovative and dynamic organizations. From understanding the problem to building a roadmap, join us as we take a quick but insightful walk through what it really takes to be successful with enterprise transformation!

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So many people these days are doing what you call "megaphone marketing." They shout nonstop from rooftops, thinking they're the only ones screaming. Although these marketers assume everybody will hear and eagerly listen to them, this is far from the truth. Instead of giving everything at once to your customers, it is much better to serve as their guide along the way. Take a minute to really understand your brand, why you're selling, and why your target market must buy from you.

Join Ben Baker as he talks to brand architect and #1 international bestselling author Kate DiLeo. Learn how to step away from the ineffective yet tedious megaphone marketing and adopt the more engaging conversational marketing. Find out how to determine your niche and use your brand to reflect your authentic self!

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Negotiation isn't an easy task. It's highly emotional and there is so much fear behind it. It can be as simple as negotiating for a raise. You don't want your self-esteem to get hurt, but you also don't want to get fired. If you want to negotiate, you need to learn how to manage your emotions and be self-aware of what might happen to you. Know how to value the other person and respect their perspectives. If you want to learn more about negotiations, listen to today's episode where Ben Baker talks to the founder of The Negotiating Table, Moshe Cohen. Learn how to manage your emotions in real time during a negotiation. Know how to negotiate around interests. Find out the different types of fear around negotiation. Listen in if you want to win all your negotiations.

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