If you are not changing, then you are not growing. That is why it is important in business to learn how to be innovative and continue to provide something new to your consumers. But how do you make that change desirable, in a way that doesn’t scare them away? In this episode, Ben Baker invites Tony DUrso of VoiceAmerica to talk about how we break out of the box and get people to see us in a new light. Having written a book that took him in a complete direction, he shares how we can get people to know us and embrace us doing something different from what we've always done. Ben then takes us into podcasting and how he engages with his audience, offering some advice on responding to feedback and making your super fans feel special that they become champions of your brand.

Check out Billy Samoa Saleebey’s Podcast, “For The Love Of Podcasting” at http://www.fortheloveofpodcast.com/.

The five senses are emotional triggers, and therefore it is only natural for businesses to tap unto them to better connect with their target audience. For Geoffrey Stern, he chooses to tread the less chosen path and create memories through sound. He sits down with Ben Baker to share how his company, Voice Express, integrates sound technology in their products to send across messages in a much more meaningful and impactful way. He also underlines the importance of listening when the power of speaking is utilized. Furthermore, Geoffrey explains the secrets of creating engaging content in the digital world, particularly the use of QR codes.

We often hear a lot of people say, “This is my truth.” The truth of the matter is, there is only one truth, one source, and one universe; all other things are perceptions. Joining Ben Baker on today’s podcast for a discussion on reality versus perception of reality is Donna Kayarian Chiacchia of Advantage Consulting, LLC. She explains that truth has no version. The versions of the truth as we know it are actually our perceptions of it. As a consultant, Donna disrupts the status quo consulting by making a company’s vision an actionable activity so that it gets done. She shares how, as an outside source, she brings people together and empowers them to take charge of what they need to take charge of to get things fixed.

Most people die out on their passions because they are afraid to take risks or they do not want to hear what other people will say. But failing is part of our humanity, as well as our flaws and mistakes, making us imperfectly perfect beings. Ben Baker talks with Shelly St. John, dubbed as The Auction Diva, about the importance of being true to yourself and how to gather confidence in doing what you truly love, all while upholding your values and goals. Shelly explains why we must focus on the people who appreciate us instead of going for public fame and how embracing our passion can influence others in finding their own paths.

Being unique can go both ways, either people love you or they don’t. Weakness can be seen as an opportunity to be unique through the mind of professional speaker, David Rendall. He advocates that people don’t necessarily need to improve their weakness because sometimes, amplifying it can lead to better results. It may sound too good to be true, but David shares the stories of real people who have made it work. He goes deep into the fundamentals of making your weakness a tool for your success.