The YourLIVINGBrand.live show

By Ben Baker

The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do, why you do it, who you do it for, and why you are valuable to them. Every brand has a story. Something that sets t... more

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FAQs about The YourLIVINGBrand.live show:

How many episodes does The YourLIVINGBrand.live show have?

The podcast currently has 505 episodes available.

The YourLIVINGBrand.live show episodes:

October 13, 2020 How to Succeed on Amazon: Enterprise-Level B2B eCommerce with Brian Beck
Amazon Business is quickly emerging as the top category on enterprise-level B2B eCommerce. In this episode, Brian Beck, Managing Partner at Enceiba, joins Ben as they discuss how Brian and his team help companies succeed on Amazon with a significant focus on the B2B eCommerce. Brian and Ben dive into the importance of having the right strategy, building that strategy, and executing it as they talk about the work Enceiba does with its clients. Understand the need for traditional B2B companies to innovate as Brian talks about the shift brought by the rapid development in technology. Tune in and learn how you can get in front of the opportunity and the changing distribution model.
...more
38min
October 07, 2020Content Marketing Is KING! With Darrin Mitchell
Haven't you ever wondered what unique companies are making the United States that we don't even think about? In this episode, Ben Baker interviews Darrin Mitchell to talk about their company, and the value add of content marketing. He starts off by narrating how Trout River Industries began and how it became what it is today. He goes on to stress the importance of trust in digital marketing and its effects on business. He warns about listening to wrong and outdated advice that's no longer applicable to business today. Darrin and Ben also talk about the benefits of having your own podcast. What have you done for your business when it comes to content marketing?

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28min
September 30, 2020Leading Your Team In The New Normal With Chris Luecke, Ray Ziganto, Allison DeFord, Mark Mitchell, And Mark Roberts
The new environment that we're thrust into has forced us to make adjustments and rethink the way we handle our business. Not only that, but it has also opened up so many things to look forward to in the future, some we didn't know possible had it not been for the pandemic. Moving forward, Ben Baker and his co-pilots in this Game Changers series—Chris Luecke, Ray Ziganto, Allison DeFord, Mark Mitchell, and Mark Roberts—are now landing with this fourth and final part. Appropriately so, they take you into a discussion about leading your team in the new normal, sharing their collective experiences, strategies, tools, and tactics to take your business' growth to the next level in 2020 and beyond. Join the crew for the last time as they answer what leadership is before and the onset of COVID-19, what a team needs to be successful, and what leaders need to embody and do to succeed in the new normal.
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Join the YourLivingBrand.Live Show
Community today:
yourbrandmarketing.com
LinkedIn
Twitter
Facebook
YouTube
...more
51min
September 30, 2020 Leading Your Team In The New Normal
The new environment that we're thrust into has forced us to make adjustments and rethink the way we handle our business. Not only that, but it has also opened up so many things to look forward to in the future, some we didn't know possible had it not been for the pandemic. Moving forward, Ben Baker and his co-pilots in this Game Changers series—Chris Luecke, Ray Ziganto, Allison DeFord, Mark Mitchell, and Mark Roberts—are now landing with this fourth and final part. Appropriately so, they take you into a discussion about leading your team in the new normal, sharing their collective experiences, strategies, tools, and tactics to take your business' growth to the next level in 2020 and beyond. Join the crew for the last time as they answer what leadership is before and the onset of COVID-19, what a team needs to be successful, and what leaders need to embody and do to succeed in the new normal.
...more
51min
September 23, 2020Reducing Risk To Make Sales Easier With Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts And Chris Luecke
A big question that looms over businesses is how to grow their sales dramatically in the middle of a rapidly changing market. In this third round of Ben Baker’s Game Changers series, he and his stellar guests, Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts and Chris Luecke trade their insights on how companies can identify the risks and reduce them to make sales easier. Listen to this conversation and benefit from the sheer wealth of sales wisdom that these amazing resource persons have to offer. Some of the most valuable things you can learn from their insights are the importance of hiring the right people with the right skills in the right roles, gaining a greater understanding of customer feedback and preferences by leveraging the salesperson’s advantageous position, doing a value proposition audit to adapt to a changing market, making data-driven decisions and adopting a closed-loop feedback mechanism both internally and externally. This conversation takes a deep dive into best practices that a lot of companies – even industry giants – are not adopting just yet.

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Join the YourLivingBrand.Live Show
Community today:
yourbrandmarketing.com
LinkedIn
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...more
1h 2min
September 22, 2020 Reducing Risk To Make Sales Easier
A big question that looms over businesses is how to grow their sales dramatically in the middle of a rapidly changing market. In this third round of Ben Baker’s Game Changers series, he and his stellar guests, Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts and Chris Luecke trade their insights on how companies can identify the risks and reduce them to make sales easier. Listen to this conversation and benefit from the sheer wealth of sales wisdom that these amazing resource persons have to offer. Some of the most valuable things you can learn from their insights are the importance of hiring the right people with the right skills in the right roles, gaining a greater understanding of customer feedback and preferences by leveraging the salesperson’s advantageous position, doing a value proposition audit to adapt to a changing market, making data-driven decisions and adopting a closed-loop feedback mechanism both internally and externally. This conversation takes a deep dive into best practices that a lot of companies – even industry giants – are not adopting just yet.
...more
1h 2min
September 16, 2020Leveraging Data To Stop Selling Naked With Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts, And Chris Luecke
We are all thrust into this new environment due to the pandemic. More than ever, almost all of us are experiencing disruption, and the only way to not only survive but also thrive is by strategically pivoting your business. That begins with your marketing. Continuing the Game Changers series, Ben Baker and his crew of game-changers—Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts, and Chris Luecke—discuss leveraging data to stop selling naked. At a time like this, we just can't do sales anymore empty-handed. We need to use the information that is ever so present for us to move our customers and clients. Together, they share their expert insights about selling in this virtual environment, asking customers what they want, setting up a CRM, and more. Follow along to another episode with the game changers to add some tools on your tool belt in this challenging environment. So put on some clothes and let's go!

Love the show? Subscribe, rate, review, and share!
Here’s How »

Join the YourLivingBrand.Live Show
Community today:
yourbrandmarketing.com
LinkedIn
Twitter
Facebook
YouTube
...more
50min
September 15, 2020 Leveraging Data To Stop Selling Naked
We are all thrust into this new environment due to the pandemic. More than ever, almost all of us are experiencing disruption, and the only way to not only survive but also thrive is by strategically pivoting your business. That begins with your marketing. Continuing the Game Changers series, Ben Baker and his crew of game-changers—Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts, and Chris Luecke—discuss leveraging data to stop selling naked. At a time like this, we just can't do sales anymore empty-handed. We need to use the information that is ever so present for us to move our customers and clients. Together, they share their expert insights about selling in this virtual environment, asking customers what they want, setting up a CRM, and more. Follow along to another episode with the game changers to add some tools on your tool belt in this challenging environment. So put on some clothes and let's go!
...more
50min
September 14, 2020 Content Marketing Is KING! With Darrin Mitchell
Haven't you ever wondered what unique companies are making the United States that we don't even think about? In this episode, Ben Baker interviews Darrin Mitchell to talk about their company, and the value add of content marketing. He starts off by narrating how Trout River Industries began and how it became what it is today. He goes on to stress the importance of trust in digital marketing and its effects on business. He warns about listening to wrong and outdated advice that's no longer applicable to business today. Darrin and Ben also talk about the benefits of having your own podcast. What have you done for your business when it comes to content marketing?
...more
28min
September 09, 2020Marketing That's Seen, Heard And Felt With Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts, and Chris Luecke
Nothing beats experience as a teacher. How much more when you are in a room full of brilliant minds with a combined 100 years of experience? Ben Baker welcomes you to the Game Changers series. In this first part of four, he brings together the minds of Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts, and Chris Luecke to talk about marketing that is seen, heard, and, most importantly, felt. This series was produced in August 2020 with the goal of talking about where we are today in terms of sales and marketing, where we are going, and how we are going to get there. Together, they break down the misconceptions surrounding marketing and discuss how to bring your customers into the conversation and speak their language. People will forget what you say, but they will never forget how you made them feel. Follow along this great discussion to find out how you can achieve that in your marketing.

Love the show? Subscribe, rate, review, and share!
Here’s How »

Join the YourLivingBrand.Live Show
Community today:
yourbrandmarketing.com
LinkedIn
Twitter
Facebook
YouTube
...more
1h 1min

FAQs about The YourLIVINGBrand.live show:

How many episodes does The YourLIVINGBrand.live show have?

The podcast currently has 505 episodes available.