In this episode, Ben Baker, founder of Your Brand Marketing (an employee engagement firm) shares how we can write a powerful brand story that boosts referrals.
Some topics we discussed include:
*How companies get employee engagement wrong
*Is employee advocacy a subset of internal marketing
*Who needs a personal brand story and why
*How to write a brand story
*The biggest mistake people get wrong with crafting a brand story by using the hero’s journey formula
*How to write a brand story and repurpose it
*How can you factor your brand evolution into writing your brand story
*How to get customers to tell a version of your brand story
*Are brand stories driven by personality
*Is their truth to the saying that customers must buy into the story not just the product
*Examples of companies sharing great brand stories
*How to help a company, discover and create their brand story assuming that they’ve already got their mission and vision
*How to persuade customers and vendors to be interviewed and gain their perspectives
*What could businesses do to create a quick win and prove to their leadership that is worth investing in
*Why brand story resonance is important
*How to reiterate and reinforce the brand story at various touch points
connect with Ben at www.yourbrandmarketing.com