When someone Googles your name or your company’s name, what will they find? How do potential customers or employers think of you? If you own a company, what do potential employees think of you?

In this episode of Profiles in Risk, I spoke with Ben Baker, author and President of Your Brand Marketing about the importance of branding on a personal and business level.

Follow this link to the video version of the podcast

http://bit.ly/ProfilesInRiskPodcastwithBenBaker

Paul Kirch and I spent this week's show talking about content marketing and how to do it right. Paul calls himself a digital sales engineer and looks and how to communicate your brand in ways that speak not only to the right audience and add value, but also help you be seen by the right people through search engine optimization and other techniques.

Paul can be found at:

www.sellience.com

Dennis Brown and I did a deep dive into LinkedIn today. Dennis has used LinkedIn to generate over $20 million in sales over his career and I wanted to find out from him what he was excited about and where he thought people on the platform could do better.

You can always find Dennis at www.askDennisBrown.com

Hiring the next generation of the workforce is getting to be a struggle. So many companies now are having problems with retaining Millennial employees. Ben Baker, the Chief Storyteller at Your Brand Marketing, shares his tips and multi-step process on how to retain and grow your Millennial rock star employees. This age group is undervalued and do not feel that they are being listened to and engaged to that it’s important to let them understand their purpose and value in order to make them stay. Ben also shares some insights about dealing with big companies, keeping shareholders happy, and the importance of branding that enables trust.

Debbi Dachinger, AKA D2, joins me on the June 12th show. I was in the air heading for Houston at the time of the show, so we pre-recorded this episode.

Debbi is full of energy, passionate about people and talks to us about always being open to opportunities.

sit back, grab a coffee and enjoy the show.

You can find Debbi at www.DebbiDachinger.com

This was an interview 6 months in planning. Rob Galbaith "The Most Interesting Man in Insurance," joins me on the show today to talk about where insurance has been, where it is and the challenges the industry faces as it tries to modernize.

Rob is the author of "The End of Insurance as We Know It," and can always be found at https://endofinsurance.com/contact/

Our conversation with Jeanette Martin focused around how do you show up? Are you the same person or company online and off? Is your brand, message and value that you provide seen as consistent no matter the touch point?

Tune in to find out more and you can connect with Jeanette at www.mybcconsulting.com

Kirsten was an amazing guest today. We talked about the importance of play in the workplace as a means of facilitation and team building.

The more we can break down barriers and open up lines of communication, the more teams will better understand, empathize and work with each other and the more successful the organization will be.

You can reach Kirsten at:

http://integrateplay.com

Juliet was a breathe of fresh air today. She helps companies and individuals understand who they should be selling their products and services to before they invest thousands or hundreds of thousands of dollars into marketing aimed at the wrong audience in the wrong way.

Have a listen and let me know what you think.

You can take Juliet's quiz at:

Www.leadlogicquiz.com

to find out how to create a lead generation program that automatically pre-qualifies people so you are actually talking to people with the ability to pay and the need for your product or service NOW!

Today was an amazing day. It was the 100th Episode of the YourLIVINGBrand.live show.

With that, I turned the tables and had my friend Kirby Hasseman take the mic and ask me "What's My Story"

Thanks to Kirby for doing such an incredible job and making me look like a rock star.

https://www.linkedin.com/in/kirbyhasseman/