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The Zac Anesbury Show: Your Marketing Podcast episodes
- The Zac Anesbury Show Season 2 #EPISODE 4 (Professor Colin Campbel)
Welcome to today's podcast.
We have Professor Colin Campbell. Colin is an Associate Professor of Marketing at the University of San Diego in California, United States.
Colin is also famous for being the editor-in-chief of the Journal of Advertising Research.
One of our field's top-tier journals bridges the gap between academia and industry.
Colin has had a truly international career, landing various positions at prestigious universities.
His excellent giving nature meant that he never declined a review. Still, these good deeds have paid off, having been invited to many editorial review boards and eventually becoming the editor-in-chief of J A R.
We discussed together the value of research in marketing education, and we then compared and contrasted the different approaches to research, whether that's specializing or having a generalizable research agenda.
Colin provides terrific insights into one of his latest articles, which discusses the role of deep fakes and artificial intelligence in advertising.
You're not gonna wanna miss that one.
We wrap up our conversation by gaining some amazing tips from Colin about how to use our time to the most maximum efficiency and how we can land our first job in marketing.
So without further ado, Professor Colin Campbell.Support the show
1 hr 32 min - Build your personal brand and life advice (Danielle Talbot)
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
9 min - Book Recommendation (Danielle Talbot)
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Book Recommendation:
Byron Sharp’s: How Brands Grow
Hardcover (Amazon) - https://amzn.to/48oQaxL
Kindle (Amazon) - https://amzn.to/3uK3oHL
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
4 min - Evidence-Based Industry Campaigns (Danielle Talbot)
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
16 min - How to Stay Up-to-Date in Marketing (Danielle Talbot)
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
9 min - Adelaide University (Danielle Talbot)
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
8 min - Demonstrating Leadership Skills (Danielle Talbot)
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
11 min - Ehrenberg-Bass Institute Opportunities (Danielle Talbot)
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
14 min - Building Career-Ready Skills (Danielle Talbot)
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
9 min - Higher Degree by Research and Mini-MBA (Danielle Talbot)
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot.
_______________________________________
Guest Profile
Danielle Talbot
Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
12 min
About The Zac Anesbury Show: Your Marketing Podcast
From the publisher's feed
The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted…
by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.