The Zac Perna Podcast

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com

Work With Me: https://apply.theonlinecoachingblueprint.com/youtube

Why a high ticket coaching program is often easier to sell than a cheap one. I break down the profit math behind your offers.

Many trainers assume that lowering prices makes selling easier. The reality is that your cost per acquisition is the single biggest factor in your profitability. If you are struggling to scale your online coaching business, you might be focusing on the wrong side of the equation.

I use a whiteboard to illustrate exactly how the numbers shift when you move from a $7 offer to a $7,000 service. When you understand how cost per acquisition dictates your margins, you can build a coaching program that actually sustains growth rather than just keeping you busy. This is the difference between a hobby and a scalable model.

Subscribe for weekly business breakdowns, and let me know in the comments if you prefer high ticket or low ticket pricing.

0:00 Why High Ticket Coaching Wins
1:13 The Math Behind Your Offer
3:49 Finding Your Ideal Buyer
5:34 The Reality of Paid Advertising
9:13 How Price Influences Results

Watch on YouTube: https://www.youtube.com/watch?v=9rdiwvFJEsc

Connect with Zac Perna:

• Instagram: https://www.instagram.com/zacperna/
• Facebook: https://www.facebook.com/zacpernafitness/ 
• TikTok: https://www.tiktok.com/@zacperna
• Website: https://www.zacperna.com/ 
• YouTube: https://www.youtube.com/@ZacPernaShow/videos 
• Podlink: https://pod.link/1798655360 
• Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  
• Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com

Work With Me: https://apply.theonlinecoachingblueprint.com/youtube

Wondering about the timeline for fitness coaching? I use real data to show how long it actually takes to generate profit.

Most new trainers struggle with the uncertainty of building a client base. I break down the typical success trajectories using charts so you can set realistic expectations for your own path. Understanding the timeline helps you focus on the right inputs rather than panicking when cash flow is slow at the start.

You will see how one of my clients managed to reach a sixteen thousand dollar month shortly after launching their offer. Whether you are just starting or trying to scale your online coaching business, this analysis provides the clarity you need. I act as a business mentor to help you stop guessing your coaching income and start building a predictable system.

Subscribe for weekly business breakdowns, and let me know in the comments how long you have been training clients.

0:00 The Truth About Coaching Income Timelines
0:53 Why You Do Not Need Fame to Succeed
2:42 The Only Factor That Determines Your Speed
6:17 The Reality of Your First Coaching Sale
9:43 Real Case Studies of Rapid Scaling

Watch on YouTube: https://www.youtube.com/watch?v=S2L_RB_xkoU

Connect with Zac Perna:

• Instagram: https://www.instagram.com/zacperna/
• Facebook: https://www.facebook.com/zacpernafitness/ 
• TikTok: https://www.tiktok.com/@zacperna
• Website: https://www.zacperna.com/ 
• YouTube: https://www.youtube.com/@ZacPernaShow/videos 
• Podlink: https://pod.link/1798655360 
• Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  
• Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com

Work With Me: https://apply.theonlinecoachingblueprint.com/youtube

Two of the most common pricing models in online fitness coaching will quietly cap your business, and they look almost identical to the ones that actually scale.

I go through the three pricing models I've actually seen work for a fitness coaching business, pay in full, recurring and hybrid, and what has to be true for each one to keep scaling instead of quietly capping out. Pay in full gives you cash up front to reinvest straight away, but it only scales once you understand your real input to output ratio, content and ads into leads into sales, as a repeatable system. Recurring pricing feels secure on paper, twenty clients at a set weekly rate adds up fast, but it only works if churn stays under five percent. Hybrid pricing, an upfront fee plus a smaller recurring amount, tends to work best because the upfront piece funds your growth while the recurring piece builds long term value, as long as you're actually managing churn on the back end.

I also break down the two traps that feel identical to a scalable fitness business model until the numbers catch up: treating one great pay in full month as the new normal, and running recurring pricing purely on a feeling of security without doing the maths. If you're signing thirty new clients a month against a base of one hundred and fifty active clients, your break even churn is twenty percent. Anywhere above that and your online coaching business is shrinking while it still looks busy.

If you're working through pricing for your own coaching business, follow along for more breakdowns like this.

Watch on YouTube: https://www.youtube.com/watch?v=qh7ErmkX9iI

Connect with Zac Perna:

• Instagram: https://www.instagram.com/zacperna/
• Facebook: https://www.facebook.com/zacpernafitness/ 
• TikTok: https://www.tiktok.com/@zacperna
• Website: https://www.zacperna.com/ 
• YouTube: https://www.youtube.com/@ZacPernaShow/videos 
• Podlink: https://pod.link/1798655360 
• Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  
• Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks:: https://kit.theonlinecoachingblueprint.com

Work With Me: https://apply.theonlinecoachingblueprint.com/youtube

Coaching your mates for free to get some testimonials? Here's why it backfires, and why it usually costs you 6 months.

I've helped 600+ fitness coaches start and scale their online coaching businesses, and the free-client plan is the one I see go wrong the most. In this video I break down the two reasons I never coach anyone for free: what happens to a client's commitment when they've paid nothing, and what free help does to the coach on the other side of it.

Watch on YouTube: https://www.youtube.com/watch?v=0svUZAYupLU

Connect with Zac Perna:

• Instagram: https://www.instagram.com/zacperna/
• Facebook: https://www.facebook.com/zacpernafitness/ 
• TikTok: https://www.tiktok.com/@zacperna
• Website: https://www.zacperna.com/ 
• YouTube: https://www.youtube.com/@ZacPernaShow/videos 
• Podlink: https://pod.link/1798655360 
• Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  
• Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com

Work With Me: https://apply.theonlinecoachingblueprint.com/youtube

Social proof for online fitness coaches isn't just before-and-after photos. In this video I show you how to turn one client result into 10 pieces of content, so 10 results become 100 pieces of social proof. You don't need a camera roll full of transformations to look like the most credible coach in the room.

Most fitness coaches know social proof matters, but not why it works, so they use it wrong. Social proof is evidence that other people are already investing in your coaching. That's a lot more than transformations. It covers screenshots of people joining your program, DMs thanking you after a call, check-in wins, and posts welcoming new clients.

Inside this video:

How to get before-and-after photos the right way (ask, blur faces, put it in your contract)
What to post if you're a new coach with no client results yet (your own transformation counts)
The "wins album": save every screenshot and recycle it, because nobody remembers what you posted
How to turn one client into 10 pieces of content: carousels, storytelling reels, faceless talking-head videos, and what-my-client-eats posts
How I made reel after reel about one client, Oli, who went from $500 a month to $50,000 a month in under a year
Why social proof is really about volume and consistency, and how that builds authority in people's heads over time

Watch on YouTube: https://www.youtube.com/watch?v=MnHPONBXeZs

Connect with Zac Perna:

• Instagram: https://www.instagram.com/zacperna/
• Facebook: https://www.facebook.com/zacpernafitness/ 
• TikTok: https://www.tiktok.com/@zacperna
• Website: https://www.zacperna.com/ 
• YouTube: https://www.youtube.com/@ZacPernaShow/videos 
• Podlink: https://pod.link/1798655360 
• Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  
• Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprint.com

Work With Me: https://apply.theonlinecoachingblueprint.com/youtube

Watch on YouTube: https://www.youtube.com/watch?v=XrBlOfjXyc8

Connect with Zac Perna:

• Instagram: https://www.instagram.com/zacperna/
• Facebook: https://www.facebook.com/zacpernafitness/ 
• TikTok: https://www.tiktok.com/@zacperna
• Website: https://www.zacperna.com/ 
• YouTube: https://www.youtube.com/@ZacPernaShow/videos 
• Podlink: https://pod.link/1798655360 
• Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  
• Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Work With Me: https://apply.theonlinecoachingbluepr...




Is Greg Doucette coaching actually worth the price? We are breaking down the business model behind his fitness empire.

This analysis examines how Greg Doucette structures his coaching services and pricing tiers to maintain a successful brand. We review the client experience, testimonials, and overall business model to see if the value matches the cost. Whether you are a fan of his YouTube channel or just interested in fitness business strategies, this breakdown offers an objective look at his operations.

By analyzing his content strategy and monetization, we can see how he balances a massive social media presence with high-ticket service offerings. This review gives you a clear picture of how a top fitness creator manages their professional coaching business.

Subscribe for weekly business breakdowns, and comment which creator you want me to analyze next.

Connect with Zac Perna:

• Instagram: https://www.instagram.com/zacperna/
• Facebook: https://www.facebook.com/zacpernafitness/ 
• TikTok: https://www.tiktok.com/@zacperna
• Website: https://www.zacperna.com/ 
• YouTube: https://www.youtube.com/@ZacPernaShow/videos 
• Podlink: https://pod.link/1798655360 
• Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  
• Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Work With Me: https://apply.theonlinecoachingbluepr...

Connect with Zac Perna:

• Instagram: https://www.instagram.com/zacperna/
• Facebook: https://www.facebook.com/zacpernafitness/ 
• TikTok: https://www.tiktok.com/@zacperna
• Website: https://www.zacperna.com/ 
• YouTube: https://www.youtube.com/@ZacPernaShow/videos 
• Podlink: https://pod.link/1798655360 
• Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  
• Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

Get some help: https://apply.theonlinecoachingbluepr...

The best investment for fitness coaches is not what you think. Learn the exact path to building a sustainable online coaching business.

After a decade in fitness marketing, I have seen many coaches chase the wrong metrics. This video breaks down the reality of scaling your operations in 2026, moving beyond quick fixes to focus on the compounding growth curve required for long-term success. Whether you are just starting or looking to optimize your current setup, understanding these development stages is critical for your bottom line.

Most people underestimate the sheer effort required to build a successful online coaching business. I map out the specific phases you must navigate to move past the initial struggle and achieve consistent revenue. If you want to stop guessing and start building a real asset, this analysis provides the roadmap you need.

Subscribe for weekly fitness marketing breakdowns, and let me know in the comments: what is the biggest roadblock you are facing in your coaching business right now?

0:00 The Cost of Learning the Hard Way
1:12 My First Big Mistake with Facebook Ads
8:38 Navigating the Dunning-Kruger Effect
13:34 Stop Building Your Business on Sand

Connect with Zac Perna:

• Instagram: https://www.instagram.com/zacperna/
• Facebook: https://www.facebook.com/zacpernafitness/ 
• TikTok: https://www.tiktok.com/@zacperna
• Website: https://www.zacperna.com/ 
• YouTube: https://www.youtube.com/@ZacPernaShow/videos 
• Podlink: https://pod.link/1798655360 
• Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  
• Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE toolkit that gives you a done for you offer, pricing, DM, and sales frameworks behind $4M+ in online coaching sales: https://kit.theonlinecoachingblueprin...

Work With Me: https://apply.theonlinecoachingbluepr...

Most personal trainers don't quit because they stopped loving fitness. They quit
because the hourly rate traps them. Here's how to build an online fitness
coaching business instead.

I never worked a gym floor. I got my certs, started posting content, and went
straight into online personal training with no idea what I was doing. It took
about three years, but it turned into a seven figure business doing six figure
months.

Since then I've spoken to hundreds of personal trainers through The Blueprint,
and the same thing keeps coming up. They love the gym, they love helping people,
and they're burnt out doing 40 to 50 sessions a week with no way to earn more
without working more. Nobody warned them about that part.

This video is the fix. Not a motivational one, a pricing and numbers one.

WHAT'S IN IT

The real trade offs of being a PT. The early starts, no control over your own
time, and an income ceiling that's built into the job whether you like it or not.

Why hourly pricing is the thing keeping you stuck. People don't pay for your
hours, they pay for an outcome and for having a problem taken away. Two clients
with identical workloads can be worth completely different amounts, and until you
price that way you stay capped.

The maths on going part time online. Sell a $2,000 three month offer, get three
clients, that's $6,000 a month. Buy back two days a week and you've got 64 hours
a month to put back into the business.

How to reverse engineer it so it isn't guesswork. Three clients is roughly seven
sales calls. Seven calls is roughly 70 real DM conversations. That's about 25 DMs
a week, and content is what refills the list once you run out of people to
message.

Why you should ignore what other PTs tell you is possible.

If you want to stay in person with a handful of premium clients and no interest
in scaling, that's a completely valid career and you can skip this one. If you're
burnt out and want a way out, start here.

FREE TOOLKIT
Download the free toolkit that gives you a done for you offer, pricing, DM, and
sales frameworks behind $4M+ in online coaching sales:
https://kit.theonlinecoachingblueprin...

WORK WITH ME
https://apply.theonlinecoachingbluepr...

The Blueprint is my mentorship for personal trainers and fitness coaches building
a real online fitness coaching business, not just a few extra clients on the side.

#onlinefitnesscoaching #personaltrainer #onlinecoaching #fitnessbusiness
#onlinepersonaltrainer

Connect with Zac Perna:

• Instagram: https://www.instagram.com/zacperna/
• Facebook: https://www.facebook.com/zacpernafitness/ 
• TikTok: https://www.tiktok.com/@zacperna
• Website: https://www.zacperna.com/ 
• YouTube: https://www.youtube.com/@ZacPernaShow/videos 
• Podlink: https://pod.link/1798655360 
• Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  
• Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360