When I was a kid (tbh... even as an adult sometimes haha) I always dreamed of being a superhero.
How cool would it be to have some kind of power.
Flying, super strength, ice breath, heat vision, etc... (I'm kinda a fan of Superman).
Although we may never have cool powers like that, we do have an extremely powerful and sought-after ability...
We can broadcast a message or voice anywhere and at any volume.
Unfortunately, just like with comic superpowers, when people realize what they can do, they can choose to use it for good or for evil.
I get a little political in this podcast and I refer to the media as being "weaponized"
Digital marketers are "weaponized" as well.
The real question is: What will you do with your superpower?
Create chaos and panic, or help people understand the full and big picture so they can develop their own opinions without outside influence.
Also, if you don't have this superpower yet - I can give it to you via the Elephant Method ;)
https://theelephantmethod.com