theADSagency's podcast

This weekend I was fortunate enough to attend my client's MaD Metamorphosis Summit right here in Atlanta. Additionally, today I witnessed Georgia Supreme Court's new Chief Justice - Harold Melton - get sworn in at the State Capitol. Very amazing. One of the most important takeaways from this weekend's event and today's swearing in ceremony was this concept of loving the you that you see in the mirror. Here are my reflections on why that's important in the business world especially.

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OTHER VIDEOS TO CHECK OUT:

How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg

The BEST Secrets of Networking
https://youtu.be/ruWSqCSBGrg

ELEVATE Your Launch Parties
https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s

ADS PLAYLISTS TO CHECK OUT:

Marketing 101
https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u

ADS Chats
https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O

Career Tips
https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM

CHECK OUT OUR ADS PODCAST ON ITUNES:
https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2

ABOUT A.D.S.
Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
Website: https://theadsagency.co/
Instagram: https://www.instagram.com/theADSagency
Facebook: https://www.facebook.com/theADSagency
Twitter: https://www.twitter.com/theADSagency
LinkedIn: https://www.linkedin.com/company/the-ads-agency/

MUSIC CREDIT
"Cheery Monday" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/

SUPER SOUL SUNDAY CLIP:
The Revelation that changed Dr. Maya Angelou's Life | Super Soul Sunday | Oprah Winfrey Network | OWN
https://www.youtube.com/watch?v=gwuAntPHGVM&list=PLc4rRgg2QMCEY275ZU-xUZYlj19qhoFi-&index=8

"THE ANSWER MAN" MOVIE CLIP:
Initial release: July 24, 2009
Director: John Hindman
Box office: 47,865 USD
Screenplay: John Hindman
Producers: Kevin J. Messick, Jana Edelbaum
Source: Kazamon
Original link: https://www.youtube.com/watch?v=QI5RbrguMeA&index=9&list=PLc4rRgg2QMCEY275ZU-xUZYlj19qhoFi-

Ever struggled with the question "who's your ideal client?" Or "who's your target audience?" It can be hard to say - ESPECIALLY when you feel like your product or service can help so many people! I've heard people say "anyone breathing" is there audience. And most people feel like their services can help the entire world. The problem is - we can't pay to reach the entire world. Even Bill Gates might have a hard time with that. ;) So what's the solution? We focus in on our highest value products / services and the people who are MOST likely to benefit from them and have the ability + motivation to buy them. That's what this video is about.

In this video, we share with you 8 Solid Tips for Finding Your Own Target Audience:

1. Research your competition
2. Look at your current customer base
3. Analyze your own products & services
4. Consider your audience's demographics
5. Consider their psychographics
6. Questions to ask yourself (once you think you've honed in on your target(s))
7. Check out other people's research
8. Do your OWN research

SUBSCRIBE TO OUR YOUTUBE CHANNEL

GRAB OUR GUIDE ON GETTING YOUR FIRST 100 & 200 SUBSCRIBERS HERE ON YOUTUBE

OTHER VIDEOS TO CHECK OUT:

• How to Create a POWERFUL Business Name
• The BEST Secrets of Networking
• ELEVATE Your Launch Parties

ADS PLAYLISTS TO CHECK OUT:

• Marketing 101
• ADS Chats
• Career Tips

SUBSCRIPTIONS:

• CHECK OUT OUR ADS PODCAST ON ITUNES
• SUBSCRIBE TO ADS YOUTUBE
• SIGNUP FOR ADS EMAILS

ABOUT A.D.S.

Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals

• Website
• Instagram 
• Facebook
• Twitter
• LinkedIn

Music Credit: Samba Isobel Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/

As our "YouTube Friend" Roberto Blake says, learning YouTube is like learning how to play a musical instrument. For real businesses and solopreneurs who are already so stretched for time, it can be a real challenge to try to learn how to win at the game, to learn and practice the art, etc. Here's our story of how The ADS Agency - a real business just like yours - was able to get to 200 subscribers in pretty much 5 months. We listened to the likes of Sean Cannell, TIm Schmoyer, Sunny Lenarduzzi, Roberto Blake, Derral Eves, Pat Flynn and others to learn the best tips we could on how to learn this YouTube game. Now you can extract the best from all of them in this video where we explain 10 of our best tips for what's really worked for us - plus a few bonus ones we're going to try out to help us get to 250 and 300 (maybe even ultimately 1000 subscribers)! So stay in this journey with us. It's going to get even more interesting!

OUR QUICK YOUTUBE STORY: When we first started out, we weren't on YouTube to win any kind of YouTube game. We were USING YouTube just to create caption files for our Facebook Live videos we were doing once a month starting around May last year (2017). We read a hack where you could rip your live video from FB, transfer it to YouTube, manually insert your captions there and then take the SRT file, rename it and upload that back to your FB live video - all so that your FB live video could have captions and people might watch it longer than 7 seconds! That was really our only purpose for being here.

Granted, now I think you can do the same thing on Facebook, but we're so glad we were forced to use this YouTube platform. So at the time, we were only using Facebook live for about a month at a time. You can see where we pretty much only uploaded a video a month up until December last year. At that point we decided - we'd really prefer a custom URL for our account! And that started the rabbit hole journey of figuring out the world and craft of YouTube.

OUR 10 TIPS: These are the tips we elaborate on in our video

1. Verify your channel

2. Brand your channel

3. Be consistent

4. Invest in decent equipment

5. Pay attention to your background

6. Editing

7. Optimize your videos

8. Optimize your channel

9. Leverage your audience

10. Tips we haven't tried yet (but will to get to 300+ subscribers).

SUBSCRIBE TO OUR YOUTUBE CHANNEL https://tinyurl.com/adsyoutubesubscribe

SIGNUP FOR ADS EMAILS https://tinyurl.com/ADSemailsubscribe

Trying to figure out how to fix your brand? Is your brand suffering from lackluster performance and an embarrassing lack of engagement with your customers? The answer lies right here: infuse some M.A.G.I.C. in your brand!

OTHER VIDEOS TO CHECK OUT:

• How to Create a POWERFUL Business Name
• The BEST Secrets of Networking
• ELEVATE Your Launch Parties

ADS PLAYLISTS TO CHECK OUT:

• Marketing 101
• ADS Chats
• Career Tips

SUBSCRIPTIONS:

• CHECK OUT OUR ADS PODCAST ON ITUNES
• SUBSCRIBE TO ADS YOUTUBE
• SIGNUP FOR ADS EMAILS

ABOUT A.D.S.

Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals

• Website
• Instagram 
• Facebook
• Twitter
• LinkedIn

Title: Magic Wand Noise

Uploaded: 05.30.09
License: Attribution 3.0
Recorded by Mike Koenig

Title: Service Bell Help
Uploaded: 5.09.18
License: Attribution 3.0
Recorded by Daniel Simion

IMAGE CREDIT: Michelangelo’s David: Editorial credit: lornet / Shutterstock.com

"Infinite Perspective" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/

In case you didn't know, John Hope Bryant paid a much appreciated visit to the members of the Atlanta Black Chamber last week. Why? Oh...just to deliver The Memo. ;) Check out some of our favorite highlights here.

OTHER VIDEOS TO CHECK OUT:

• How to Create a POWERFUL Business Name
• The BEST Secrets of Networking
• ELEVATE Your Launch Parties

ADS PLAYLISTS TO CHECK OUT:

• Marketing 101
• ADS Chats
• Career Tips

SUBSCRIPTIONS:

• CHECK OUT OUR ADS PODCAST ON ITUNES
• SUBSCRIBE TO ADS YOUTUBE
• SIGNUP FOR ADS EMAILS

ABOUT A.D.S.

Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals

• Website
• Instagram 
• Facebook
• Twitter
• LinkedIn

We live in a society that says you can do, be and have anything you want. While that's true - do we really want "it all" at once? And who defines "it all"? Listen as Jaaz Jones of MaD Miracles, LLC and Andrea D. Smith of The ADS Agency chat through what "it all" means. *Note: this was originally a Facebook Live chat, so please pardon the acknowledgement of people saying hello, etc. 

VIDEOS TO CHECK OUT:

• How to Create a POWERFUL Business Name
• The BEST Secrets of Networking
• ELEVATE Your Launch Parties

ADS PLAYLISTS TO CHECK OUT:

• Marketing 101
• ADS Chats
• Career Tips

SUBSCRIPTIONS:

• CHECK OUT OUR ADS PODCAST ON ITUNES
• SUBSCRIBE TO ADS YOUTUBE
• SIGNUP FOR ADS EMAILS

ABOUT A.D.S.

Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals

• Website
• Instagram 
• Facebook
• Twitter
• LinkedIn

Are you a Georgia business-owner and need to know how to update your business address? It's not necessarily as intuitive as you might think. Here's a quick and simple walk through to show you where to click, where to go and how to navigate to what you need. Boom! Easy. (Once you know). PS - SAVE THE DATE!!! Tues., July 24, 2018 - 8pm ET, come talk with us on our Facebook Live - an EXCLUSIVE and very special Facebook Live with THE one and only Jaaz Jones of Mad Miracles, LLC. Seriously a cross between Oprah and Tim Ferriss. DO. NOT. MISS. THIS

VIDEOS TO CHECK OUT:

• How to Create a POWERFUL Business Name
• The BEST Secrets of Networking
• ELEVATE Your Launch Parties

ADS PLAYLISTS TO CHECK OUT:

• Marketing 101
• ADS Chats
• Career Tips

SUBSCRIPTIONS:

• CHECK OUT OUR ADS PODCAST ON ITUNES
• SUBSCRIBE TO ADS YOUTUBE
• SIGNUP FOR ADS EMAILS

ABOUT A.D.S.

Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals

• Website
• Instagram 
• Facebook
• Twitter
• LinkedIn

"BossaBossa" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/

These tips are simple but critical! If you're an entrepreneur, solopreneur, personal brander, author, etc. or even a career professional, these are common mistakes that you're far too good for. Take a quick check and make sure this isn't you! Covered in this episode:

1. Broken links

2. Avatar size

3. Consistent bios

4. Business email

5. LinkedIn Pic looks like YOU!!!

6. Business Cards

7. Seconds it takes for your site to LOAD.

8. Follow-Up Meetings

VIDEOS TO CHECK OUT:

• How to Create a POWERFUL Business Name
• The BEST Secrets of Networking
• ELEVATE Your Launch Parties

ADS PLAYLISTS TO CHECK OUT:

• Marketing 101
• ADS Chats
• Career Tips

SUBSCRIPTIONS:

• CHECK OUT OUR ADS PODCAST ON ITUNES
• SUBSCRIBE TO ADS YOUTUBE
• SIGNUP FOR ADS EMAILS

ABOUT A.D.S.

Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals

• Website
• Instagram 
• Facebook
• Twitter
• LinkedIn

Music Credit: Samba Isobel Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

http://creativecommons.org/licenses/by/3.0/

Do you remember what your One Word for 2018 is? Now's a great time to go back and reflect on that. Not too late to incorporate it afresh or to a deeper extent in your world!!

Read our original One Word for 2018 New Year's Eve Blog.

Watch our original One Word for 2018 Video

VIDEOS TO CHECK OUT:

• How to Create a POWERFUL Business Name
• The BEST Secrets of Networking
• ELEVATE Your Launch Parties

ADS PLAYLISTS TO CHECK OUT:

• Marketing 101
• ADS Chats
• Career Tips

SUBSCRIPTIONS:

• CHECK OUT OUR ADS PODCAST ON ITUNES
• SUBSCRIBE TO ADS YOUTUBE
• SIGNUP FOR ADS EMAILS

ABOUT A.D.S.

Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals

• Website
• Instagram 
• Facebook
• Twitter
• LinkedIn

Music Credit: "Rainbows" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/

Wondering what IGTV is, why it is and how to use it? Here are all the basics to get you started – including how to upload a video from mobile and web (once that bug is fixed). Check out our video tutorial below plus these tips and things to know (be sure to watch the intro video for IGTV as well), then let us know what YOU think about IGTV. Will you be using it?

Launched last week in San Francisco with an event featuring some of their most popular creators, IGTV (Instagram Television) is the latest innovation by Facebook’s greatest acquisition – Instagram (IG). IG is now 8 yrs old and has a global community of over one billion monthly active users.

• What is it?
  • LONGER VIDEO: A new app to watch long-form video. That’s “long-form” by Instagram standards. So videos need to be between 15 seconds to 10 minutes (certain users, if you’re big enough, can do 1 hr long content right now). Previously, the max time limit on IG was 1 minute.
  • VERTICAL VIDEO: Instagram states that IGTV is “built for how you actually use your phone.” So everything now will need to be in portrait mode as opposed to landscape.

• How does it work?
  • STAND-ALONE APP: IGTV has a separate app that you can download, but it also an in-app feature as well. You can see that as a separate button on the top right of your screen on your phone or as a button on your profile page once you create your own IGTV channel.
  • AUTOMATIC CONTENT: IGTV starts playing automatically as soon as you click on the app. It shows you content from people you already follow on IG and others you might like based on your interests (supposedly), assuming that you don’t want to search for what you want to see. So far, I haven’t seen any content by people I want to see it from – it seems to have pre-loaded content from the influencers and top creatives it featured in its launch party.
  • DISCOVER CONTENT: You can search (which some users have found disappointing so far) or swipe up to discover more content IG thinks you’ll like. You can switch between:
    1. For You
    2. Following
    3. Popular
    4. Continue Watching (where you can continue watching videos you had to leave before)

• Engagement Like most IG posts and stories, you can like, comment and send videos to friends in DM. You can also interact with friends, fans, etc. right there in the app. See someone’s videos right there, follow them from there, etc.

• What should we know?
  1. Anyone can start their own channel (like YouTube). Just upload a video directly through the app or web. You can watch how to upload a video, add a title and description via our latest YouTube video on this.
  2. You can also put links in the description of videos to drive traffic outside of IG.
  3. Opportunities to monetize IGTV will be coming in the future are coming. (No ads on IGTV yet). Future ad revenue potential for IG: $5.48B in 2018 alone.
  4. To size videos for IGTV, go for 1080 x 1920 (just switch the values in Adobe Premiere Pro, Final Cut Pro or whatever you use to edit videos).
  5. Be sure to check out the launch party video here and let us know what you think!
  6. Why did Instagram do this? They say teens are watching 40% less TV and are instead watching more creators online. The number of creators has grown exponentially (its now reached 100s of millions of followers according to Kevin – co-Founder of IG). On the IG platform, people watched 60% more video in the past year. So Kevin feels how we watch and what we watch is changing quickly. IGTV is their answer to this.

IGTV Launch Messaging:

• “Mobile-first” – built with your phone in mind. They want people to love vertical video.
• Simple: do one thing and one thing really will (saying at IG). Intuitive to use.
• Quality: the BEST videos, not just all of them. Swipe around to check out creator’s channels (discovery).

Content Strategy for IGTV: What are people planning for their IGTV channels? Here are some of IG’s best content creator’s plans so far for IGTV.

@brycexavier – motivational tips, random thoughts, etc.

@lelepons – comedy skits, dance videos, etc. Over 25M (biggest influencer on IG). Perfected the 1min sketch. More time: more comedy to come. Starting her own cooking show. Friends competing to see what dish is the best, she decides at the end. Sneak peek of new episode she did. “What’s cooking with Lele Pons”

IGTV Timeline:

2010: square photos and filters

2013: launched video (5 yrs ago)

2016: launched stories (100s of Ms share stories)

2018: long form, vertical video from the creators you love. Mobile-first, simple, quality.

SUBSCRIPTIONS:

• CHECK OUT OUR ADS PODCAST ON ITUNES
• SUBSCRIBE TO ADS YOUTUBE
• SIGNUP FOR ADS EMAILS

ABOUT A.D.S.

Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals

• Website
• Instagram 
• Facebook
• Twitter
• LinkedIn