Luz is Co-CEO and Co-Founder of IndustryAuthority, Host of the High Ticket Client Online Show, and Founder of the SalesBrand - Passion to Profit Blueprint Online Course. Luz is a Premier Online Business Strategy Expert, International Speaker, CEO of IndustryAuthority, and works with coaches/consultants/small business owners who want to thrive online through their online business presence. Just in 2020, Luz trained over 1000 small business owners on strategies to thrive online, and wants you to thrive too. Luz has over a decade of experience with online branding strategy. Luz led online branding strategy for over 4 years with companies in Silicon Valley, led hundreds of entrepreneurs in creating online brands that sell, has led thousands of online branding efforts for an organization supporting over 11k people at UC Berkeley, presented around the country training on branding for sales to school districts and educational systems, and has generally led hundreds to know how to bring their business presence online so their business can thrive. Luz is also one of the top most experts of how to utilize behavioral economics, neuroscience, and evidence-based strategies in business online branding. Luz has a B.A. and J.D. from U.C. Berkeley, served for Teach America, was an International Human Rights Lawyer, has spoken at well-established companies such as McKinsey & Company, national non-profits such as the ACLU, mid-sized communications firms, at top-universities such as UC Berkeley and Stanford, startups such as Braintree, and nascent international startups. Luz has been building businesses, or supporting in business building for the last 6 years, and believes that entrepreneurs coming together with a vision for impact will be the reason we tackle and solve some of the world’s most pressing challenges, and has made this her life’s mission.