#TheMarket

Is the energy you're putting into building your brand online translating globally?

Single product marketing is one of the biggest marketing misses I've spotted in 2025.

With the lip liner and accessories markets crossing into the millions and billions, only the modern brands that truly understand marketing fundamentals are getting it right.

In this episode, I'm exploring these powerful categories: how a simple product like a lip liner or a bag can build cultural relevance, drive serious revenue, and why brands ignoring this are missing out in a big way.

Single product marketing is one of the biggest marketing misses I've spotted in 2025. With the lip liner and accessories markets crossing into the millions and billions, only the modern brands that truly understand the fundamentals of marketing are getting it right. In this episode, I'm exploring these powerful categories: how a simple product like a lip liner or a bag can build cultural relevance, drive serious revenue, and why brands ignoring this are missing out in a big way.

Coach just teamed up with the WNBA, but how invested are women in sports when it comes to style? I’m breaking down the connection between fashion and athletes, why it matters, and what this partnership says about the future of women athletes on and off the court.

Damn, it's been a while huh. The last time I recorded one of these I was a completely different person and Marketer. But I am back, and here's what that will look like.

Glossier are one of the most present and forward-thinking beauty brands on social media to launch, to date. In this marketing 101 episode, I delve into what small to large businesses can learn from Glossier's marketing. From tagline's to eCommerce, here's all you need to know.

It's May 12th and artists-now-business owners Krept & Konan had a long line around the block for the launch of Crepes and Cones in Croydon. So I decided to drop an episode on how to market Crepes and Cones. I discuss building a tribe, complacency and how to build and consider a strategy that's long-term in focus.