You have already explored the Specific dimension of the SMART framework in detail, learning how to clearly define a target and reformulate a vague goal into something precise and actionable. Now it is time to focus on the second letter: Measurable. T...

Theoretical zoom: Measurable — choose a metric

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Theoretical zoom: Measurable — choose a metric

Theoretical zoom: Measurable — choose a metric