At this stage of your learning journey, you have already built a solid foundation: you know how to define SMART objectives, identify Key Performance Indicators (KPIs), distinguish leading from lagging indicators, and set baselines and targets. You ha...

Theoretical zoom: Quality and integrity of KPI data

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Theoretical zoom: Quality and integrity of KPI data

Theoretical zoom: Quality and integrity of KPI data