In the previous activities, you discovered the SMART framework as a whole and practiced turning vague goals into structured ones. You now know that a goal must be Specific, Measurable, Achievable, Relevant, and Time-bound. In this theoretical zoom, w...

Theoretical zoom: Specific — be clear about the target

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Theoretical zoom: Specific — be clear about the target

Theoretical zoom: Specific — be clear about the target