Now that you have a solid understanding of what a Key Performance Indicator is, how to classify KPIs by family (acquisition, engagement, conversion), and how to link them to SMART goals, it is time to go one step further. Knowing how to name a KPI is...

Theory: Criteria for a good KPI (relevant, available, reliable, actionable)

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Theory: Criteria for a good KPI (relevant, available, reliable, actionable)

Theory: Criteria for a good KPI (relevant, available, reliable, actionable)