When you build a digital marketing strategy and select your Key Performance Indicators (KPIs), you are not done yet. Choosing a KPI is only meaningful if you also define two essential values: a baseline and a target. Without these two reference point...

Theory: Define a baseline and a target

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Theory: Define a baseline and a target

Theory: Define a baseline and a target