Understanding the link between the conversion funnel and Key Performance Indicator selection is one of the most practical and decisive skills in digital marketing. You have already learned what makes a good Key Performance Indicator — it must be rele...

Theory: Link between conversion funnel and KPI selection

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Theory: Link between conversion funnel and KPI selection

Theory: Link between conversion funnel and KPI selection