🔥 Episode Summary In this episode of Your Marketing Dude Podcast, we dive into one of the most challenging conversations in real estate: pricing a home in a shifting market. Deb Odom Stern shares her powerful and practical framework—the “5 Prices to Every Listing”—designed to eliminate confusion, manage expectations, and create a smoother client experience from listing to closing. With nearly two decades of experience, Deb breaks down how agents can avoid uncomfortable surprises, improve communication with sellers, and ultimately win more trust, referrals, and better outcomes. If you’ve ever struggled with pricing conversations or difficult sellers, this episode gives you a clear, repeatable system to handle it like a pro. 💡 Key Takeaways 1. Every Pricing Problem Is an Expectation Problem 2. There Are 5 Prices to Every Listing Deb’s framework includes: 3. Ask: “What Do You Think Your Home Is Worth?” 4. The Market Determines the Truth 5. Showings = Feedback 6. Avoid “Baby Price Reductions” 7. Price Right Early—or Pay Later 8. Pre-Negotiate Future Problems 9. Client Experience Drives Referrals 10. Do the Right Thing (Even When It’s Hard) ⏱️ Key Timestamps 👤 About Deb Odom Stern Deb Odom Stern is a seasoned real estate professional with nearly two decades of experience, having started her career during the pre-recession downturn in Michigan. Over the years, she has become a top producer known for her practical, client-focused approach and ability to navigate complex market conditions. With a background in education and the performing arts, Deb brings a unique, engaging style to her coaching and training. Through her platform, Real Estate Unscripted, she helps agents avoid common mistakes, implement proven systems, and build successful, sustainable businesses. 🌐 Connect with Deb Odom Stern 🌍 Website: https://www.realestate-unscripted.com/ 💼 LinkedIn: https://www.linkedin.com/in/deb-odom-stern-6475b944/ 👍 Facebook: https://www.facebook.com/debodomstern 📸 Instagram: https://www.instagram.com/realestate.unscripted/?hl=en 🚀 Final Thought Pricing isn’t just about numbers—it’s about managing expectations, reading the market, and guiding clients with confidence. 👉 The best agents don’t avoid tough conversations.👉 They prepare for them. Because when you control the expectations…you control the experience.

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