WHOOP is not like any wearable you've had before, in fact on its face it doesn't tell you anything. But the technology behind it collects some of the most accurate health monitoring data on the market, including daily personalized fitness, sleep, and recovery data delivered to you in real timet's what differentiates from any other watch (Apple anyone?) and why real athletes like LeBron James and Michael Phelps were some of the first adopters without ever taking a sponsorship deal. WHOOP founder and CEO Will Ahmed joins the show to talk about how from the onset, WHOOP was laser focused on actionable data, built its tech from the ground up based on that data, and has built a loyal following and outlasted the competition.