Top 3 Takeaways From This Value-Packed Conversation:

• One of the most important aspects of leveraging social media to build your personal brand is being in front of people on a consistent basis. They see your face every day and when they do, it keeps you front of mind when they're looking to make a buying decision in your field of expertise
• Your content strategy, regardless of what it is, requires CONSISTENT EFFORT. You can't try something for a couple months and say it doesn't work. You need to pour ample time (well over a year) into a platform on a consistent basis before you can make claims that it "doesn't work for you"
• The excuses you may have for not posting on social media, starting a podcast, building a brand, whatever it may be...they may stem from some deep-seated issues you don't even realize are present. You need to make your initiatives a priority so you follow through with consistency. As the title of this episode states, "there's never a good excuse for not getting started"

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MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 164 of Evolution of Brand:

• Does education get overvalued AND undervalued in today's world?
• Laura shares how her brand has evolved over the years
• How Laura has leveraged personal branding in the real estate industry and how she teaches other agents to do it better
• The role social media plays in building your personal brand
• Why showcasing your expertise about your industry is not giving away trade secrets
• How much consistent time you need to put into making a content strategy work
• Why you can't try to eat the elephant in one bite
• Where do the excuses that prevent you from taking action stem from?
• How to best manage your social media posting strategies without overwhelming yourself
• Laura's recommended first step for emphasizing your personal brand

Learn more about Evolution of Brand at evolutionofbrand.com

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