Evolution of Brand

As Evolution of Brand hits its 168th episode, I have made the decision to put the show on hiatus. I will be turning my attention to a new podcast known as Podcast Guesting Simplified and I invite you to subscribe, follow, and learn more about the show at podcastguestingsimplified.com

EoB Mafia, it has been my absolute honor and privilege to bring you this content week in and week out. It's because of listeners like you that I stay motivated to bring the very best of my abilities to the mic.

As you'll hear in this episode, making the decision to put Evolution of Brand on hiatus was not an easy one. But I'm excited for what the future holds as Podcast Guesting Simplified comes to life!

If you've listened, rated, reviewed, shared, or in any way found value in this podcast, I thank you from the bottom of my heart for being part of it. It's absolutely been one helluva ride.

This isn't goodbye. It's just...see you on my new podcast, Podcast Guesting Simplified!

Cheers,
Jason Cercone

jasoncercone.com

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Your story will resonate with the right people at the right time. Regardless of where you are on your journey, you have an opportunity to impact someone who hasn't made it to your level yet, but is making strides to get there. Don't feel you have to reach the highest level of success before you can tell your story...because where you are at this very moment could bring game-changing guidance to someone on the same path
• If you are starting a brand or business and you're stopping because you're afraid of what people in your life today might think of you, you're preventing opportunities to reach people who are meant to be part of your cause and purpose
• The biggest reason people fail to bring their authentic story to life is they fear it's not as big, important, traumatic, etc. as someone else's. Your story is YOUR story, meaning it's unique and will serve a purpose for the right people. Don't get fixated on someone's highlight reel when it comes to telling your story

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Click here for complete show notes

Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover On Episode 167 of Evolution of Brand:

• What can removing people from your life (personally and professionally, digitally and in reality) help your mental approach to building your brand?
• Marsha tells her story and shares how her brand has evolved over the years
• How your story will make an impact on the right person at the right time
• The #1 thing we crave as humans
• How Marsha's podcast had a monumental impact on one person in Africa
• What happens when you prevent yourself from telling your authentic story?
• Why podcasts are the best stage for telling your story
• How to tap into your authentic voice and story and what prevents people from telling theirs
• Don't get fixated on someone's highlight reel...get fixated on the work ethic it took to create it
• The power of conversation when you leverage it effectively
• Scary statistics relating to the podcast creation space
• Where to begin so you can tap into your authentic story

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Once you start getting comfortable with your communication skills on one medium (as a podcast host or guest, for example), those skills will translate to other aspects of your life, both personally and professionally. You'll be able to have deeper, more meaningful conversations with friends, family, colleagues, and clients because you put emphasis on the fundamentals of communication and connection
• The most limiting belief in the world is "I am not enough." You may be able to operate while this belief plays tricks in your mind, but true long-term success will be tough to obtain. As Robert says, "you can have a negative purpose and accomplish a lot...but it will not include joy and fulfillment"
• For any leader, you manage the conversation or someone else will. The conversations that take place will dictate the culture within your company and if you're not the leader taking control, everything can go the wrong way at a rapid pace

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Click here for complete show notes

Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover On Episode 166 of Evolution of Brand:

• Robert shares his story and how his brand has evolved over the years
• How did Robert break into radio...at the age of 10?!
• How Robert built a wildly successful brand....and how it all came tumbling down
• What can happen if you fail to put emphasis on growing and developing a personal brand?
• If you are removed from being a face within your brand, will your team see you differently?
• How Robert overcame the failures and made necessary changes in his business and professional life
• How to "walk your talk"
• What happens when leaders don't deal with an employee acting negatively
• Is the art of having a difficult conversation getting lost?
• FACT: Your lack of dealing with problem employees or problems in general is being viewed AND talked about by others
• The first step you need to take to put more emphasis on your personal brand

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Regardless whether you're building your personal brand, a lifestyle brand, a corporate brand, or any other type of brand you can think of, your story will be a driving force that puts you on the map and gives the right people a reason to resonate with you. Don't be afraid to tap into your authenticity and share that story with the volume turned all the way up!
• Are you surrounding yourself with people who elevate you or people who bring you down? Be aware of who you surround yourself with and be sure your inner circle has your best interest at heart. As the great Jim Rohn once said, "You're the average of the five people you spend the most time with"
• Don't overcomplicate your story to the point that it stops being a story and it becomes a sales pitch. Sticking to the authenticity of your story will help you keep things succinct and do what it needs to push your brand forward

______________________

Click here for complete show notes

Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover On Episode 165 of Evolution of Brand:

• The differences between personal brands, lifestyle brands, and corporate brands
• What does brand mean to you?
• Why you can't jump into marketing until your branding message is dialed in
• What made branding an attractive career choice for Don?
• A look at some personal brand mistakes (the Ja Morant story)
• What NOT to do as you develop a personal brand
• How an inner circle member can potentially damage your brand (the Lonzo Ball story)
• The difference between core friends and mentors
• Is social media still "social?"
• How to define and tell your authentic story
• An inside look at Tranquility Drive

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• One of the most important aspects of leveraging social media to build your personal brand is being in front of people on a consistent basis. They see your face every day and when they do, it keeps you front of mind when they're looking to make a buying decision in your field of expertise
• Your content strategy, regardless of what it is, requires CONSISTENT EFFORT. You can't try something for a couple months and say it doesn't work. You need to pour ample time (well over a year) into a platform on a consistent basis before you can make claims that it "doesn't work for you"
• The excuses you may have for not posting on social media, starting a podcast, building a brand, whatever it may be...they may stem from some deep-seated issues you don't even realize are present. You need to make your initiatives a priority so you follow through with consistency. As the title of this episode states, "there's never a good excuse for not getting started"

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Click here for complete show notes

Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 164 of Evolution of Brand:

• Does education get overvalued AND undervalued in today's world?
• Laura shares how her brand has evolved over the years
• How Laura has leveraged personal branding in the real estate industry and how she teaches other agents to do it better
• The role social media plays in building your personal brand
• Why showcasing your expertise about your industry is not giving away trade secrets
• How much consistent time you need to put into making a content strategy work
• Why you can't try to eat the elephant in one bite
• Where do the excuses that prevent you from taking action stem from?
• How to best manage your social media posting strategies without overwhelming yourself
• Laura's recommended first step for emphasizing your personal brand

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• There is a difference between customer service and customer experience. A customer experience is any time that a customer interacts with your brand at any point (call center, brick and mortar shop, 1:1, billboard, social media, podcasts, etc). Customer service is a part of the overall experience a customer has with your brand
• "There's only one thing worse than being talked about...and that's not being talked about." --- Oscar Wilde | This means you need to be out in the world talking about your brand and talking about what you do. You have to be consistent in this effort and continue pushing if you expect good things to happen
• No matter what industry you're in, you're dealing with people. You have different experiences that are based on how you act as an individual. This drives decision-making on an emotional and psychological level 

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Click here for complete show notes

Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
______________________

What You'll Discover In Episode 163 of Evolution of Brand:

• Is there a separation between customer service and customer experience?
• Colin shares how his brand has evolved over the years
• How Colin built his LinkedIn following AND email subscriber list to 6-digits (and counting)
• The reason you have to put in consistent effort even when you don't see results immediately
• How the podcast platform has impacted Colin's personal brand growth and development
• How to build a strong experience that build loyalty with your customer base
• The four components you need to understand to build a memorable experience within your brand
• Has customer service fallen off a cliff in today's world?
• A great example of building a customer experience (shout out to Canva)
• How does subjectiveness factor into customer experience?
• The best place to start if you want to emphasize customer experience to a larger degree

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• The content can serve as a strong foundation for your personal brand and have an impact whether you're working for yourself or someone else. Showcasing passion and advanced knowledge of your expertise will attract people to you, thus giving you opportunities to grow no matter what your working structure looks like
• People are not going to pay you what you're worth. They're only going to pay you what they think you're worth. And based on the content you're sharing, you have the ability to control what people think of you. YOU are your greatest asset
• Injecting some of your personal story into your LinkedIn profiles will help you stand out and allow those who discover your profile resonate with you on a human level. Clearly, LinkedIn is a professional network...but if you try to make your profile too "squeaky clean," it can lack authenticity and not attract people to your personal brand the way you hope

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Click here for complete show notes

Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 162 of Evolution of Brand:

• Chellie shares how her professional brand has evolved over the years
• How content positions you as a thought leader and grows your personal brand
• Why personal branding leads to repeat business
• Chellie breaks down her definition of a personal brand
• Why everything does not need to make it on to the Internet
• Some ninja strategies for building your personal brand
• Why imperfection is attractive...especially when it's authentic
• What is the high-value real estate on your LinkedIn profile?
• Why you need to inject some of your authentic personality into your LinkedIn profile

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Your personal brand allows you to showcase who you are, what your values are, and that you are a good person. It goes further than just having a service to offer. It allows people to dig deeper into you to get a true feel of the human side, thus allowing trust to grow
• The lines between personal brand and business brand have been blurred in today's digital landscape. Sometimes professionals take things too far, to a point where their content comes off as narcissistic. Of course you want to talk about yourself, but there's a limit...and ultimately, your message needs to relate to those who consume it. Overall, your professional brand IS your personal brand and it's important to strike a healthy balance that gives your audience ways to get to know you
• Sharing small pieces of your blueprint in chunks will give people tremendous insight into whether your offerings can help people achieve the transformation they seek. If you keep everything held tightly, people will feel you're not sincere and may choose to ignore your message altogether

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Click here for complete show notes

Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 161 of Evolution of Brand:

• Angela shares how her brand has evolved over the years and how she earned the nickname "The Arsonist"
• How Angela helped speakers make critical adjustments to their approach during COVID-19
• Why personal branding is a vital marketing tool all professionals need to lean into
• The power of community in today's business world
• How your personal brand will be a driving force to help others fall in love with what you're doing
• How to strike a balance between professional and personal sharing/posting on social media
• What can you gain by sharing small chunks of your business blueprint?
• Establishing thought leadership through podcast guest appearances

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• So many resources get wasted when you don't implement and execute an effective marketing strategy for your brand, the most prevalent of those resources being time. If you get wrapped up in FOMO and feel you need to build a presence at every corner of the digital space in spite of your bandwidth, your attention gets divided you end up costing yourself opportunities 
• Your strategy serves as your foundation. If you try to build your brand with no foundation, everything will inevitably fall apart and crumble. Addressing your strategy from the onset of your efforts will allow you to grow systematically and make key changes and pivots when needed, not just on a whim
• Marketing strategies are subjective. You cannot carbon copy a competitor or someone else in your industry and expect the exact same results. Your strategy needs to be akin to your beliefs, philosophies, and unique selling proposition. There may be elements you can emulate from others, but your strategy needs to speak to your uniqueness and why your brand is the one people should trust

______________________

Click here for complete show notes

Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 160 of Evolution of Brand:

• Brooke shares how her brand has evolved over the years
• The biggest resource you waste when you don't have a sound marketing strategy in place
• Why you can't let FOMO drive your decisions to build a marketing strategy
• Why there's a strategy gap for many small and medium-sized businesses and brands
• The difference between a marketing strategy and "random acts of marketing"
• What you need to focus on from the very beginning to ensure your strategy is sound
• Why you can't apply a cookie-cutter approach to marketing strategy and try to carbon copy what others in your space are doing
• Do brands give away too much of their strategy based on the content they share?
• How thinking and working collaboratively can change the world
• How many customers can your business truly serve (do you have a sustainable growth plan?)
• Tips and strategies for building and implementing a repeatable marketing strategy

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Press release strategy has evolved. It's hard for releases to get traction if they don't contain stories and are too focused on facts. Journalists love to tell a good story and if your press release stands out in this regard, it's more likely to get picked up by more outlets, thus amplifying your exposure across the web and beyond
• Due to the rapid pace of news hitting the wires today, investigative journalism simply isn't what it once was. While most journalists will fact check to ensure they're not reporting "fake news" (most, not all), they aren't digging as deep as they did in the past to uncover all the details of a story. In that spirit, the more details you can provide, the better. AND it will allow you to control the narrative to some degree as well
• Building relationships with local journalists is a phenomenal way to grow your brand and get your message spread when you need it. Position yourself as a resource with local outlets that journalists can turn to for news and information about your industry. This will keep you front of mind when you have news about your brand that needs spread + position you as an expert in your space 

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Click here for complete show notes

Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 159 of Evolution of Brand:

• Mickie shares how he dodged the dot com bubble burst and how his brand has evolved over the years
• Where people are missing the mark with press releases (to the tune of 95% of releases getting ignored)
• The impact of storytelling in today's press releases
• Does storytelling go "against the grain" when it comes to the traditional approach to press releases?
• How to leverage authenticity with press releases and building your releases around your Unique Selling Proposition (USP)
• Why journalists don't have the time to investigate potential stories as deeply as they did in years past
• How to control the narrative with a more impactful press release
• The best ways to leverage surveys and studies to gain momentum for your brand AND build better press releases
• How to leverage local media to enhance visibility
• How podcast guesting has helped Mickie build his brand and get in front of the right people

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!