Evolution of Brand

Top 3 Takeaways From This Value-Packed Conversation:

• In order to be successful on social media today, you need to focus on finding your niche, building a list outside of social media because of constant algorithm changes (and MUCH more), and having a powerfully-defined brand
• It's an unfortunate part of the digital world we exist in, but there are many people who will take advantage of you when and if they can. Be sure to do your due diligence up front to make sure the person you've found is credible. A strong indicator is their social media and digital presence and the type of value they're bringing to the world openly for all to consume
• Video content is dominating the digital landscape and there's no evidence of that slowing down anytime soon. Society is enamored with short-form content for entertainment, education, and communication and the connection you can make with short-form content can literally be the vehicle that transforms your brand forever

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Click here for complete show notes

It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 140 of Evolution of Brand

• How Ashley Ann has forged her path to success and mastered social media marketing
• The prime objectives you need to be aware of to succeed on social media today
• The difference between a resource and an expert
• Is the term "guru" aligned with "expert?"
• Why it's vital to do your due diligence up front to ensure you're not getting into business with scammers
• Why a strong digital and social media presence will help you establish trust with your current and potential clients
• Why your message is the most vital element to your social media content strategy
• The biggest differences in social media marketing today versus five years ago
• Why video and short-form content is ruling the roost in social media today
• How to utilize video in your brand with no production budget or fancy cameras (your phone is enough)
• Where some big brands are missing the boat with today's social media experience
• Why short-form content is one of the most powerful modes of communication today
• How the world has shifted to on-demand content and why you need to appeal to your audience in that capacity
• Strategies for building your community with short-form content
• When Ashley Ann realized the impact live streaming could have on her brand
• Can you have an impact with live streams, short-form content, etc. even if your audience is small?
• Tips for leveraging a live streaming series in your social media efforts

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• The Internet has shifted how we shop for seemingly everything today. However, the brands that are standing out and building strong loyalty are the ones who have built the same type of memorable customer experience in both online and in-person environments
• Don't hold your ideas too tightly because most of them aren't original. And a lot of new innovative ideas are mashups of existing products or services with a new spin
• Differentiation is a big part of building your brand, but you also need to focus your attention on your core speciality and not get impacted by "fear of missing out," or FOMO. You may have skills and knowledge that can bring value to another segment of your market, but trying to branch out and serve too many masters will divide your attention and cause a lack of focus where it truly needs to be 

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Click here for complete show notes

It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 139 of Evolution of Brand

• An inside look at how Michael forged his path of success and developed his company Smashbrand
• Lessons learned from launching his first product that still apply today
• How the Internet has shifted the market and consumer habits
• Steps brands have taken to create a parallel experience in both online and in-person environments
• Understanding where your brand and your offerings fit in to the market and how they connect with consumers
• What you need to do to grab a customer's attention if your product is on crowded store shelves
• Why you don't need to hold on to your new ideas too tightly
• How things will change when you begin seeing and building your brand through the eyes of your consumer
• Understanding how consumers shop in today's world
• How advertising has evolved over time and how the number of brands pushing the same type of product impacts ads as well
• Ways consumers view ads in today's algorithm-driven world
• Why you can't build your brand around FOMO
• Where brands are falling short making that important first impression with consumers
• Why a traditional approach to market research doesn't work in today's business landscape
• A piece of brand-stimulating advice that you can implement immediately

Episode 139 Quick Summary

In Episode 139 of Evolution of Brand, Jason Cercone shares the mic with branding and consumer packaging dynamo Michael Keplinger for a powerful conversation about making your brand stand out in a competitive market. Throughout this conversation, you'll discover why you need to see AND build your brand through your consumer's eyes, barriers that exist for brands as they look to make a lasting impression in their niche, how brand advertising has evolved over the years, and how big brands continue to line up against smaller brands willing to take more risks.

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Imposter syndrome is a psychological pattern where someone feels like they're not good enough in spite of their accomplishments. 85% of people experience this and the percentage actually increases the more accomplished people are
• You don't HAVE imposter syndrome. You EXPERIENCE imposter syndrome. If you say you "have" it, your subconscious mind is listening and makes it feel more permanent...when that permanence couldn't be further from the truth
• A little bit of fear is actually a good thing. Embracing fear as a positive is the only way you can grow. If you don't face your fears, you'll never overcome them and, by default, never unleash your full potential

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Click here for complete show notes

It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 138 of Evolution of Brand

• Sheryl shares how her brand has evolved over the years
• What is imposter syndrome, why is it unique, and why does it matter?
• How can the myths and misconceptions surrounding imposter syndrome impact you?
• Understanding the difference between “HAVING” imposter syndrome and “EXPERIENCING” it
• Research, statistics, and facts regarding imposter syndrome
• What is the healthy zone and why does what exists inside it help you grow?
• The importance of embracing fears and leveraging them to grow and evolve
• Does preconditioning from a younger age contribute to imposter syndrome when we reach adulthood?
• Can a fear of success and the unknowns it can bring lead people to find ways to avoid it?
• The mindset shift required to get beyond imposter syndrome
• Why you need to focus on the “practice swings” and “embrace the suck”
• How to unleash your peak potential
• An exercise to help you shift your minds

Episode 138 Quick Summary

In Episode 138 of Evolution of Brand, Jason Cercone shares the mic imposter syndrome extraordinaire Sheryl Anjanette. Throughout this conversation, you'll discover the definition of imposter syndrome and why it can play a dominant role in our lives, ways to discover the positives within imposter syndrome, approaches that will help shift your mindset and get beyond feeling like you don't belong, and many of the myths and misconceptions regarding imposter syndrome and why they're simply not true.

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Communication is the catalyst that will lead to unleashing your full potential and accomplishing your personal and professional goals. When communication is strong, people are on the same page and able to work towards a common goal. When it's lacking, things derail quickly and lead to confusion and missed opportunities
• How would your life change if you transformed yourself into a world-class communicator? So many new opportunities will open up for you when you put your expertise center stage and bring value to your community and beyond
• Many people struggle with public speaking because we grow up believing communication is a chore. In school, there's a grade attached to the effectiveness of a presentation and, more often than not, that presentation is not tied to something we're passionate about. And because of this negative pre-conditioning, we have the wrong mindset and don't put forth the right effort to improve our skills

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Click here for complete show notes

It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 137 of Evolution of Brand

• Brenden explains how case competitions transformed him into a world-class communicator and develop his brand
• How Brenden brought MasterTalk to life
• Why becoming a "student of your game" will help you master your craft
• How relationships can derail when communication is lacking
• The best ways to make communication skills more prevalent in your professional AND personal life
• Brenden shares a time when communication was lacking and it led to a missed opportunity
• How would your life change if you were an exceptional, world-class communicator?
• The 3 questions you need to ask that will help you find communicators to emulate
• Tips and strategies that will transform you into a world-class communicator
• Why do so many people struggle with public speaking?
• Does labeling yourself as an "introvert" impact your communication skills?
• The power of silence and eliminating filler words 
• What is Step One if you want to revamp your communication skills?

Quick Episode Summary

In Episode 137 of Evolution of Brand, Jason Cercone shares the mic communications expert Brenden Kumarasamy. Throughout this conversation, you'll discover how Brenden honed his skills through competitions, tips and strategies for improving your communication efforts, where leaders fall short when it comes to their communication, and how your life will change when you become an exceptional communicator.

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Partnership Marketing is all about collaboration. Building relationships with like-minded professionals, working together to impact audiences, and breaking down the arbitrary wall of "competition" can lead to so many positive outcomes and opportunities for you and your brand
• When you reach out to someone with genuine interest in learning more about them and what they want to accomplish instead of with a blatant sales pitch, it can lead to a smoother transition to the next phase in the process AND put you in a more positive light because you're thinking about them, not you. Even if your offer isn't right for the person you connect with, they may know several others who could benefit from what you offer
• Podcast guesting is an effective, collaborative method of Partnership Marketing that allows you to make new connections, network at a high level with like-minded professionals, and welcome new people into your world through the power of your expertise. If your efforts are rooted in value and not built around a generic sales pitch, you can make a significant impact on the hosts you collaborate with, as well as the audiences who listen to your episode. Win-win-win!

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Click here for complete show notes

It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 136 of Evolution of Brand

• How Dustin his helping mission-driven entrepreneurs flourish worldwide
• A powerful example of Partnership Marketing and How Dustin turned a LinkedIn conversation into a 150k unit order
• How Dustin learned Partnership Marketing and what he did to build upon the philosophy
• The impact of podcast guesting as a Partnership Marketing initiative
• The power of collaboration and how it can stimulate growth and results
• A better way to connect with people and eliminate the cold, salesy BS
• Different approaches to Partnership Marketing that you can leverage in your brand
• How to create a win-win-win scenario for everyone involved in your campaigns
• The best way to start a conversation in a genuine, positive way so people "lower their guard"
• How to make your correspondences less transactional and more valuable to all parties involved
• What is Step One in implementing Partnership Marketing into your efforts?

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 4 Takeaways From This Value-Packed Conversation:

• Professional selling is in a different realm. It's critical to your success to understand where your expertise can help you AND hurt you in a sales conversation. Know the right questions to ask so you don't sound pushy, but to understand what the issues people are facing so you can provide the right response
• Building a relationship through powerful conversation will allow you to make a connection with someone that not only builds trust, but allows you to know more about that person than you ever could've thought possible. That stronger relationship could be the difference between closing and losing a sale
• How does emotional intelligence apply to sales? Sales is about relationships. In order to have relationships with people, emotions are involved. You're dealing with human beings, and understanding your own emotions and the impact you have on others is important to being effective in a sales capacity
• Your mindset is going to dictate your results. If you emphasize a positive mindset, you'll strive to close more sales and continue to work on your craft. If you lean more towards the negative, the likelihood of taking steps towards improvement and having a significant impact on someone is slim to none

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Click here for complete show notes

It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, and expand your network as a podcast guest. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 135 of Evolution of Brand

• Some background on Merit and what she's doing to change the world
• The impact of relationships, connection, and being human in the sales process
• Is there still value in the "one-call close?"
• The importance of understanding where you expertise can help you AND hurt you in a sales conversation
• How a stronger relationship can increase the likelihood of closing sales
• The advantages of having an open mind
• How to open someone's mind before you even get to a sales conversation
• How to bring down the "defense wall" so you can have a straightforward conversation
• The P.L.A.N. Formula and how it impacts your sales approach
• A look at emotional intelligence and the role it plays in sales space
• How to ensure your sale is locked in before prematurely celebrating
• A deep dive into sales mindset
• The three mindset pillars you absolutely need to understand
• A powerful piece of advice to tap into your emotional intelligence and sales mindset

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• "You're never too old to learn, you're never too old to make major mistakes, and you're never too old to just go for it because it's amazing what can come of it"
• You always want to tell your stories from the perspectives of your audience
• The And, But, Therefore method (ABT) is the DNA of story. If you can get this basic framework down, all of your storytelling will come together. ABT uses the three forces of story: agreement, contradiction, and consequence

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Click here for complete show notes

It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, expand your network, and much more. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 134 of Evolution of Brand

• An inside look at how Park's brand has evolved over the years
• Brands that have transitioned to storytelling and it made all the difference for them
• Was there a pivotal moment that brought brand storytelling to prominence as opposed to traditional forms of advertising?
• Where brands are falling short with storytelling
• An in-depth look at the ABT storytelling framework
• Park and Jason build an ABT framework for Evolution of Brand
• How to find the one word that will serve as the lynchpin for all your storytelling efforts
• In the 3-second culture we live in, how to create impact with short stories 

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Thought leadership and business intermingle in your desire to help people. Business is a people game, not a numbers game. It's all about building relationships!
• "An expert is someone who knows something. A thought leader is someone who is known for knowing something." --- Matt Church
• People expect to get more from what they pay more for. People will show up expecting to get the results they seek when they invest more in the solution they believe in

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Click here for complete show notes

It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, expand your network, and much more. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
_______________________

What You'll Discover In Episode 133 of Evolution of Brand

• An inside look at how Nicky's brand has evolved over the years
• Why you need to understand that business is a people game, not a numbers game
• The biggest reason thought leadership is so critical to your growth
• How the right messaging will transform your brand and everything you do
• What is the difference between thought leadership and being an expert?
• Why "experts" are afraid to charge what they're worth
• Why you need to charge according to what your solution is worth
• The four qualities every successful person has
• Why you need to invest in your own personal and professional development
• How a few seconds may have changed the life of Napoleon Hill and anyone he's impacted through his writing
• A powerful story of how Nicky's thought leadership saved a family

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeways From This Value-Packed Conversation:

• Making the decision to merge your brand with another is a major undertaking and should never be taken lightly OR executed without the right amount of due diligence. Remember, you can like someone and respect what they do, but it doesn't always mean your philosophies will align in a business setting. Be sure you know what you're getting yourself into and understand it's OK to say no
• Utilizing integrated marketing strategies can take your brand to a much higher level. Connecting with others to share content and expose your goods to a new audience opens up a plethora of opportunities that will play a critical role in the growth of your brand
• Avoid potential PR nightmares by having a clear, concise message that translates to a diverse audience. A little controversy can stimulate awareness and sales, but proceed with the proper plan so it doesn't come unraveled quickly (SEE: Kanye West)

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Click here for complete show notes 

It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, expand your network, and much more. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 132 of Evolution of Brand

• A major lesson Anika learned when she merged her company with another
• How marketing, branding, and PR has evolved over the years
• A flashback to AOL and Yahoo! Chat Rooms (yep, we went there)
• What is integrated marketing and what role does it play in your brand if you leverage it significantly?
• An in-depth look at the P.E.S.O. Model
• The sheer amount of content you can pull from one podcast episode recording (repurposing)
• What you're missing if you're doing podcast guest appearances and not doing this
• Where brands are falling short implementing integrated marketing strategies
• Is a little controversy good for business?
• How to be smart and nimble with your brand messaging so you can avoid PR nightmares
• How podcasting impacted Anika's brand
• Podcasting tips and strategies you can implement in your brand-building practices

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeways From This Value-Packed Conversation:

• Understanding the long-term goals for your brand is important. If you intend to sell it in the future, it can be more difficult if the brand is built around your name. It can still be done, but it's harder for the brand to carry the name of an individual when that individual is no longer part of the operations
• We are suckers for a good story. And when a brand emerges that we fall in love with, it's not always just about that brand itself...it's about the person (or people) behind the brand that we want to know more about. As our loyalty to that brand grows, we want to know who are they, how did they build the brand, and what's the story behind their success
• The power of content marketing cannot be overlooked. It's important to find an approach that best suits your strengths AND keeps you invested in the process. Whether it be podcasting, blogging, videos, social media campaigns, email, or a combination of all or some of those items, putting the most helpful content in front of your ideal customer is going to provide a significant boost to the trust they have in you 

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Click here for complete show notes 

It's time to take your brand from unknown to undeniable. Discover how to become a thought leader in your niche, attract new clients, expand your network, and much more. Click here to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
______________________

What You'll Discover In Episode 131 of Evolution of Brand

• An inside look at how Pamela's brand has evolved over the years
• An understanding that you don't have to be married to the decisions you make
• Personal branding vs. business branding: does it make sense to try to differentiate between the two?
• How to develop your brand if you intend to sell it in the future
• Are entrepreneurs leaning more towards thinking "with the end in mind" or are they still fixated on their business being "their baby?"
• A look at powerful brands that have been built around an individual - Tony Robbins, Grant Cardone, Gary Vaynerchuk, Sara Blakely - and how you think of those people BEFORE you think of their business brand
• Pros and cons about putting heavy emphasis on building your business brand first
• Pros and cons about putting heavy emphasis on building your personal brand first
• Some of the obstacles Pamela faced when she made the transition from a business brand to putting more emphasis on personal brand
• How personal branding offers an opportunity to simplify social media presence
• Does establishing authority speak more to personal branding or business branding?
• The rise of content marketing and how it builds authority around specific topics that will help your ideal customers
• Why dominating one content-generating platform can have a significant impact on your brand (and your sanity)
• How to position your brand to attract your ideal customer
• A valuable exercise that will give you insight into how to impact your customers in a positive way

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!