There's a real challenge for companies to find ICP accounts when those accounts are part of specific industry verticals, for example, SaaS, Ecommerce, or FinTech. Traditional industry classifications are too broad for these.

In this session, we have Mikko Honkanen, the co-founder of Vainu, discussing the solutions to this challenge and our new study about SaaS companies globally.

Topics:

- The most common problems companies experience when searching for ICP accounts.

- Challenges of finding companies in specific categories, such as SaaS.

- How we were able to find 3x the volume of SaaS companies vs. what Google told us, and how it drove us to create a global study on SaaS companies.

- How this all relates to our upcoming major product launch.