There are so many misconceptions about marketing. Especially for those of us doing our best to bootstrap and grow our business, it can be all too easy to piece together what we find online and try to figure it out on our own.

The reality? Strategies that worked for someone else might not work for you. That’s because your business is different and unique to you.

But another reason that rarely works?

To adopt a marketing strategy, you need to understand how it worked for them and how to tweak it to work for you.

All too often, business owners don’t understand marketing basics to allow them to tweak a strategy. And honestly, there are a lot of mistaken ideas about marketing.

These common misconceptions about digital marketing often hinder your success in growing your business online.

Here’s what you need to look out for and how to improve your own marketing.