Motion Hatch: Helping Motion Designers Do Better Business

These motion designers built TWO successful studios w/ Illo and Algo


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Ilenia and Luca founded Illo, a motion design and animation studio in 2012. More recently Luca branched off to create a brand new motion design studio called Algo which focuses on creating video automation systems for clients. 

I was eager to learn about why they decided to create two separate studios, how they manage their teams of 10+ people and how they market each studio to land huge clients like New York Times and Google. 

We discussed:

✅ How Luca and Illenia built and grew two successful studios 
✅ How their teams are structured and their advice for hiring 
✅ How they use their social media and portfolio to attract dream projects 
✅ What systems they find essential for any freelancer or studio owner 


Illo: Website
Algo: Website

Listen next: Our episode with studio owner, Karl Doran. 


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Motion Hatch: Helping Motion Designers Do Better BusinessBy Hayley Akins

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