The Gym Member Machine Podcast

These "Peewee" Mistakes Keep Your Gym From Ever Turning Pro


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ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪
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TIMESTAMPS

(0:00) Cold open: The peewee football team problem

(0:33) Welcome and episode intro

(0:57) Running your business like a sports team

(2:30) Wearing all the hats in the early days

(3:45) Why struggling gyms look like peewee teams

(4:06) NFL-level specialization: the long snapper example

(5:36) Why G.R.'s first gym failed

(6:54) Who should specialize first? The owner.

(7:36) The Love/Hate/Suck/Great quadrant

(8:15) The real cost of delegation

(8:42) Why "hire a trainer first" isn't always right

(13:48) What to get off your plate first: bookkeeping

(18:12) Higher standards start earlier than you think

(25:42) Watching film: feedback systems for your gym

(30:18) One thing to implement tomorrow

...more
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The Gym Member Machine PodcastBy Gym Member Machine