The Contrasting A/B Offer is the exact gym price-sheet structure we use to get more members signing up and paying full price on day one, without discounts, bait-and-switch challenges, or chasing people down for a second-sale conversation. If you run a small-group or personal training gym and you're tired of swapping your offer every month, here's the pricing and sales framework to steal (and how to present it on a sales call, word for word).

Claim a (yes, actually) free 30-day trial with GMM here

FREE Profitable Gym Pricing Worksheet 👉 Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.

Instagram: @gymmembermachine

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here's what that actually means:

• Offer design that makes sense for you and your model• Customized, multi-platform paid ad campaigns• World-class gym websites and landing pages that convert• Time-saving sales and automation systems• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.

Either way, we're rooting for ya 💪

Timestamps

0:00 - Our Most Profitable Offer Ever
0:11 - Why This Offer Prints Cash for Years
0:33 - The "New Offer Every Month" Agency Scam
1:40 - The A/B/C Price Sheet, Drawn Out
2:21 - Option A: The 6-Week Program, Priced 7-10X
3:21 - Bonuses That Cost You Next to Nothing
5:29 - The Free Nutrition Guide I'd Steal
6:42 - Option B: The Membership (Bill It Weekly)
7:41 - Get Aggressive With Member Bonuses
8:47 - Option C: The $10K Anchor Nobody Buys
11:11 - How to Present It Without the Overwhelm
12:22 - The Exact Close, Word for Word
13:00 - Sell More Cash or More MRR? Your Call
14:08 - Price Yourself Right (Free Masterclass)

#GymOwner #GymMarketing #GymBusiness #GymPricing #GymSales #SmallGroupTraining #PersonalTrainingBusiness #FitnessBusiness #GymMemberships #GymMemberMachine

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

Timestamps

0:00 - All money isn't good money

0:34 - Ground rules: What to do when you've done wrong

2:06 - The Angry Boat

3:38 - How to take a client from A**hole to Advocate

4:46 - How to make bad feedback a gift to your gym

5:45 - The "silent sufferers" in your gym

7:37 - The 3-Part A**hole Test

9:25 - "Handsome Max's" story

11:31 - When it's time to fire a client

13:31 - The extreme reach conversation for saving a grumpy client

14:42 - How to fire a client and stay classy

16:36 - Hidden benefits [morale & churn]

19:21 - The #1 way to avoid headache clients

Claim a (yes, actually) free 30-day trial with GMM here: https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=youtube

FREE Profitable Gym Pricing Worksheet: https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=youtube

⬆️ Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.

Follow us on Instagram: https://www.instagram.com/gymmembermachine

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here's what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here: https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=freetrial&htrafficsource=youtube 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.

Either way, we're rooting for ya 💪

Timestamps

0:25 - How to target gym clients over 40

3:41 - Speak Their Language, Not Yours

6:02 - Is Retargeting Worth It Anymore?

8:09 - What Kinds of Gym Ads Are Converting Right Now

11:05 - Video vs. Images: The Real Trade-Offs

14:16 - Why Clicks Aren't Turning Into Leads

17:42 - Why Your Leads Suck

25:54 - What to Actually Say in Your Ads

33:17 - Which Offers Win: Free Trial, Challenge, or "AB"

34:48 - Standing Out When Every Gym Looks the Same

37:49 - Should You Put Price in Your Ads?

41:32 - How Often to Refresh Your Creative

43:08 - When & How to Scale Your Ad Spend

47:52 - How to Know If an Ad Is Actually Winning

48:43 - What to Do When Performance Drops

49:56 - How Many Ads to Run at Once

51:27 - One Offer or Multiple?

52:39 - How Often to Launch New Campaigns

56:53 - Better Ads or Broken Business?

#gymmembermachine #gmm #gymmarketing #growyourgym

Claim a (yes, actually) free 30-day trial with GMM here!

FREE Profitable Gym Pricing Worksheet: https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&htrafficsource=youtube

⬆️ Plug in your gym's numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.

Follow us on Instagram: https://www.instagram.com/gymmembermachine

RELATED EPISODES

Be Sam Not Frodo

How to Price Your Gym Membership

Should You Run Your Own Ads

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here's what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you're serious about growing your gym and want a straightforward, honest conversation about where you are and where you're trying to go, book a call.

Either way, we're rooting for ya 💪

Timestamps

0:00 - 10 Mistakes Killing Your Gym (Intro)

0:42 - Mistake 1: Buying Toys Instead of Members

10:21 - Mistake 2: Marketing to Everyone = Marketing to no one [and why the riches are in the nitches, bi....]

19:17 - Mistake 3: The #1 content mistake rookie gym owners make

22:09 - Mistake 4: The terrible advice gym "goo-roos" are giving that is doing a massive disservice to our industry

28:00 - Mistake 5: Diamonds in your own backyard [read: not claiming free money]

33:07 - Mistakes 6 & 7: Massive sales mistakes costing you money

40:07 - Mistake 8: The mistake that makes it impossible for you to win

47:03 - Mistakes 9 & 10: Urinal Pricing & The grandaddy mistake to rule them all

RESOURCES & LINKS

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

 
Episode Timestamps

00:33 – What's a good cost per lead for a gym?

02:29 – Run from any agency that "guarantees" THIS

03:09 – What's a good cost per member (CAC)?

04:24 – The 10x LTV-to-CAC rule (and where it breaks)

04:37 – How to calculate your theoretical LTV

06:38 – Why cash on hand changes how you can think about offers

08:23 – How to actually calculate ROI / ROAS on your ads

13:27 – "Why am I spending money but not making it back?"

14:17 – The $99 jump-start math, worked out live

16:16 – Should I increase budget or fix something else first?

18:48 – Cashflow positive on day 30? Drill, baby, drill

21:45 – The metrics that actually matter for gym ads

24:15 – Realistic expectations for leads & members per month

27:31 – The 10% Rule: what to charge on your front-end offer

29:46 – Targeting: specific interests or go broad?

31:33 – How to filter out tire-kickers (not just cheap-gym shoppers)

32:18 – Can you target by income? (the "homeless lead" story)

33:26 – Should you hide your ads from current members?

35:21 – Should you target men and women separately?

37:57 – Wrap-up + how to get your question featured

 Claim a (yes, actually) free 30-day trial with GMM here

FREE Episode Companion Guide - The More to Show Playbook

⬆️ The 10-minute read that unpacks the exact playbook we use to help gyms book more appointments & get those appointments to actually show up!

Follow us on Instagram: https://www.instagram.com/gymmembermachine

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Gym Core Values Worksheet 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS
00:00 Intro
02:10 Do Facebook ads still work for gyms?
04:50 How much should I spend on ads?
08:34 Should I run my own ads or hire someone?
11:06 The 4 types of offers to run
14:52 Free offers (if you've got it, flaunt it)
18:24 The contrasting A/B offer
21:28 Getting leads but no one signs up?
23:29 How long until ads start working?
25:02 Facebook vs Google ads
27:36 Do you need a website or just a landing page?
28:22 Who should (and shouldn't) run paid ads

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Gym Core Values Worksheet 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes.
• Instagram: @gymmembermachine

MENTIONED IN THIS EPISODE 👇
👉 "Fix or Fire" → These team members rot your gym from the inside out: https://youtu.be/LpqSNgb5VTQ
👉 The 4 'C's of hiring a manager for your gym who won't bail (or bankrupt you) in 6 months: https://youtu.be/R_Idl6Rac_I
👉 Brutally honest advice to my former gym owner self: https://youtu.be/fGR-pM86loU

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS

00:00 - Intro

01:24 - What good core values look like

02:42 - The test: ask your team at random

03:48 - Why core values matter

05:26 - GMM's three core values

06:06 - What makes a strong core value

07:32 - Treat everyone like family

14:16 - Be obsessed with getting better

15:58 - Be a fantastic teammate

20:38 - The inversion exercise to find yours

27:56 - Values in performance reviews

31:38 - Value shout-outs every meeting

37:58 - Hiring: fit over competence

42:54 - How often to revisit them

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Gym Core Values Worksheet 👉 Find out if your gym’s core values are building real culture or just collecting dust on a wall. Create values your team can name, use, and live by in 45–60 minutes.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS
(00:00) Cold open
(00:26) Why we are talking about Lord of the Rings
(01:48) The big idea
(03:22) Sam and Frodo, explained for non-nerds
(06:40) Applying it to your marketing
(07:54) Who your real target market actually is
(10:22) Why "Sally" is more valuable than Dave
(11:24) Client as hero, you as the guide
(14:08) What Frodo vs. Sam content looks like
(14:50) The viral client story
(17:50) The service side: being Sam inside the gym
(21:38) Give your clients "dessert"
(24:00) Don't manage like Gollum
(28:00) Why this mindset actually makes you more money
(33:48) Closing thoughts

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS
00:00 - Intro

01:14 - What is a GM role?

09:18 - Can you afford one? Compensation basics

10:36 - Base salary + tiered member bonuses

17:46 - Where to find candidates

23:36 - Build the hiring process first

25:46 - Vibes and values fit

26:56 - The Four Cs framework

31:56 - Require a video application

33:56 - Have them do the job in the interview

41:00 - Talk them out of the role

49:10 - Pro tips: actors and karaoke

55:40 - Red flags to watch for

58:24 - Reference checks and core values