• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

TIMESTAMPS

(0:00) Intro

(0:57) Is this costing you money?

(1:28) Defining the offers

(3:54) "We're not in 2016 anymore, Toto"

(4:38) 19 sign-ups on $200 of ad spend

(6:37) Why that math doesn't work anymore

(9:53) The skill gap vs. the financial gap

(10:56) The Contrasting A/B offer structure

(14:39) How guru companies inflated sign-up numbers

(16:51) Dan Kennedy's rule

(17:20) What about going free instead?

(20:06) The gym owner who broke G.R.'s beliefs

(24:21) Why free reduces friction at every stage

(28:09) The Netflix Close explained

(30:35) Psychology of free vs. paid

(36:32) If free trials don't convert, look at your product

(39:09) The 1-2-2 and 2-4-8 offer structures

(42:42) "One week, two weeks, or two months free?"

(43:36) 70%+ buying on day one

(45:48) How GMM is testing this right now

(51:25) Why take rate goes way up

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪
—
TIMESTAMPS
(0:00) Intro: "Price your gym wrong and your business is screwed"

(1:49) The three most common pricing mistakes gym owners make

(7:06) The "evil supervillain origin story" - how underpaying coaches creates competitors

(10:45) What is "black hole pricing"? Fill your gym and still lose money

(13:18) The free pricing spreadsheet walkthrough begins

(13:24) Step 1: Calculate your Base Operating Expense (BOE)

(17:36) Step 2: Calculate your per-session break-even number

(19:24) Step 3: Layer in your target profit margin (20%–40%)

(21:33) Step 4: Factor in capacity with a margin of safety

(24:45) Step 5: Calculate your minimum charge per person per session

(27:09) Step 6: Map it to your membership tiers and apply pricing psychology

(33:15) Playing with real tier numbers: how small price bumps change everything

(36:09) GR's philosophy on raising rates: new members first, protect existing

(37:45) What about pulling the capacity lever instead of raising prices?

(40:51) "Your clients don't care about coach-to-client ratio"

(42:27) How to handle a capacity increase (don't announce it)

(47:45) Change programming first, then quietly add spots

(49:06) GR's ER visit story and wrap-up

(52:27) How to download the pricing spreadsheet

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

—

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪
—
TIMESTAMPS

(0:00) Cold open: The peewee football team problem

(0:33) Welcome and episode intro

(0:57) Running your business like a sports team

(2:30) Wearing all the hats in the early days

(3:45) Why struggling gyms look like peewee teams

(4:06) NFL-level specialization: the long snapper example

(5:36) Why G.R.'s first gym failed

(6:54) Who should specialize first? The owner.

(7:36) The Love/Hate/Suck/Great quadrant

(8:15) The real cost of delegation

(8:42) Why "hire a trainer first" isn't always right

(13:48) What to get off your plate first: bookkeeping

(18:12) Higher standards start earlier than you think

(25:42) Watching film: feedback systems for your gym

(30:18) One thing to implement tomorrow

• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

 —

ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪

—

TIMESTAMPS

(0:00) Cold open: G.R. on growing a marketing company from a basement

(0:36) Welcome to the Gym Member Machine Podcast

(1:09) What are we doing here?

(1:28) Who this podcast is for

(2:03) What is Gym Member Machine?

(2:25) G.R.'s origin story

(3:00) Moving back to Texas and his son's health challenges

(3:42) Pivoting to marketing full-time

(4:06) Working with Alloy Personal Training and competing against every agency

(5:08) How GMM won by reputation, not paid ads

(5:36) GMM by the numbers

(6:00) What GMM actually does

(7:07) Two to 3% churn with 383 locations

(7:31) David Rascoe's backstory

(8:39) Dave's role on the podcast

(9:43) Topics we'll cover

(11:11) The vision for the show

(11:35) What Dave's excited about

(12:30) How to submit your questions

(12:55) Tactical, practical stuff, not fluffy motivation

(13:13) G.R.: "The podcast I would've wanted when I was starting out"

(13:45) What's actually working now in the industry

(14:13) Theory behind the tactics

(14:40) Wrap up