• Claim a (yes, actually) free 30-day trial with GMM here
• FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
• Instagram: @gymmembermachine

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ABOUT US

Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

Here’s what that actually means:

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

Either way, we're rooting for ya 💪
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TIMESTAMPS
(0:00) Intro: "Price your gym wrong and your business is screwed"

(1:49) The three most common pricing mistakes gym owners make

(7:06) The "evil supervillain origin story" - how underpaying coaches creates competitors

(10:45) What is "black hole pricing"? Fill your gym and still lose money

(13:18) The free pricing spreadsheet walkthrough begins

(13:24) Step 1: Calculate your Base Operating Expense (BOE)

(17:36) Step 2: Calculate your per-session break-even number

(19:24) Step 3: Layer in your target profit margin (20%–40%)

(21:33) Step 4: Factor in capacity with a margin of safety

(24:45) Step 5: Calculate your minimum charge per person per session

(27:09) Step 6: Map it to your membership tiers and apply pricing psychology

(33:15) Playing with real tier numbers: how small price bumps change everything

(36:09) GR's philosophy on raising rates: new members first, protect existing

(37:45) What about pulling the capacity lever instead of raising prices?

(40:51) "Your clients don't care about coach-to-client ratio"

(42:27) How to handle a capacity increase (don't announce it)

(47:45) Change programming first, then quietly add spots

(49:06) GR's ER visit story and wrap-up

(52:27) How to download the pricing spreadsheet