New Balance have dominated the space recently and used their 2025 Grey Day to remind us about just how far they’ve come since the day’s inception in 2018. In a visual campaign executive produced by ex-New Balance Joe Grondin and free agency, they flexed their muscles, giving us a glimpse of some of the talent on their roster including Amine, Storm Reid, Sainte and more! But could they be acting too grey in their approach or are customers and critics just looking for unnecessary theatrics in what is simply a celebration of what the brand has always been about?

Bolu and Eman also catch up with Michael about his first trip to New York, and talk about the food, the people, the culture and the Corteiz x Nike Honey Black Takeover! It’s good to be back!!

00:00 - It’s good to be back!

03:25 - Michael’s trip to New York

15:36 - Bolu met up with Brendan Dunne

18:35 - 100 men vs 1 Gorilla? Who you got your money on?

25:58 - Our thoughts on Ryan Coogler’s SINNERS

27:47 - What’s On Foot? - Corteiz’s New York Takeover

36:55 - What’s On The Table? - Inside Tag x Puma Mostro UR

41:00 - If You Had To Describe Your Week With A Song, What Song Would It Be?

50:37 - Our thoughts on New Balance’s Grey Day

1:03:45 - KITH’s Reopening Of The Manhattan Store Sees The Release Of The New Balance 2010!

1:14:09 - Coco Gauff x New Balance x Miu Miu Came At The Perfect Time

1:18:39 - Aime Leon Dore Launched The RC56

#fashion #newbalance #podcast #amine #sainte

Grey Day

In Episode 102 of TheStockroom Podcast, we’re joined by Beverley Tofour — founder of Tobe Footwear — who takes us through her journey from retail to building her own sneaker brand. Beverley breaks down how she launched her first shoe with just £800, the realities of wear testing, pricing strategies, predicting trends, and why Tobe has never made apparel. We also get into the importance of storytelling through campaigns, running pop-ups, and the future of footwear design.Bolu, Eman and Michael also talk about Tobe Footwear's 7th silhouette, the recently launched Tobe Comet Sneaker and how Beverley went about coming out with the silhouette and the process of wear testing and sampling the shoe!

#footwear #fashion #design

Follow Beverley & Tobe Footwear: https://www.instagram.com/tobefootwear

https://www.instagram.com/beverlley

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Eman: https://www.instagram.com/emansgram_

Michael: https://www.instagram.com/them1show

Bolu: https://www.instagram.com/boluthebearCHAPTERS00:00 - Introducing Beverley Tofour Founder of Tobe Footwear03:40 - What Song Describes Your Week?07:34 - How Did Tobe Footwear Start & How Much Money Did She Start With?14:30 - Why Has Tobe Never Made Apparel?16:33 - How Does Tobe Predict Trends?18:30 - What’s On Foot?22:16 - What’s On The Table? - Tobe Comet Sneaker in ‘Chrome’25:05 - How Do You Go About Creating Silhouettes & The Production Process?29:02 - What Do You Enjoy About In Person Pop Ups?31:46 - Beverley’s Upbringing and Background In Retail & Management 45:50 - When Was The Last Time You Got Real Rest?48:33 - Blind Ranking Sneaker Features55:20 - What Materials Would Beverley Like To Try On Her Shoes In The Future?59:40 - What’s The Process Of Wear Testing For Tobe?1:01:22 - What’s The Most Random Cost’s You’ve Come Across As A Business Owner? & The Tariffs Issues1:04:53 - How Does Beverley Go About Pricing Across Tobe?1:08:05 - How Important Are Campaigns & Rollouts?1:13:19 - What’s The End Goal For Tobe Footwear? & Beverley Signs TheStockroom Force 1

Welcome to TheStockroom! This week we’re speaking about innovation & globalisation as we talk about the evolving relationship between Jordan & SB!

We touch on Jordan’s evolving relationship with Africa, whether brands can do more to show up within the continent and if the Jordan 4 SB will stand the test of time?

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Bolu: https://www.instagram.com/boluthebear

#skateboarding #jordan #africa

CHAPTERS

00:00 - Welcome to Episode 101 of TheStockroom

02:53 - What’s On Foot Today?

05:15 - What‘s On The Table? - Air Jordan 4 SB 4 Navy

08:30 - Kaws X Nike Launching A New Shoe?

10:15 - Jordan Pushed The Boundaries By Highlighting Skate Culture With Their Waffles & Cream Campaign

14:10 - Can Jordan & Other Brands Do More To Show Up In Nigeria & The Wider African Market?

27:16 - Could Jordan Brand & SB’s Relationship Lead To Innovation Across More Silhouettes Or Would They Be Overdoing It?

42:18 - Will The Jordan 4 SB Stand The Test Of Time?

We’ve officially hit Episode 100, and we had to do it big — joining us in TheStockroom is none other than Angelo Baque, founder of Awake NY and former Brand Director at Supreme. In this milestone episode, we dive deep into Angelo’s journey, the legacy of streetwear culture, and what the future holds for him and the culture he's helped shape.

From stories about his most memorable Stockroom moments to working alongside icons like Virgil Abloh, Tremaine Emory, and Chris Gibbs, Angelo brings nothing but real talk and reflections. We cover everything from NY vs London fashion, the power of ownership, to solidarity in Latino culture — plus an exclusive first look at the unreleased Awake x Air Jordan 5 .

Let us know your favourite moment in the comments and don’t forget to subscribe for the next 100!

#awakeny #jordan #angelobaque

CHAPTERS

00:00 - Introducing Angelo Baque Founder Of Awake NY

03:42 - If You Describe Your Week With A Song, What Would It Be? / Is Unc A Slur?

11:12 - Angelo’s Most Memorable Stockroom Experience

16:10 - Differences in Fashion Approaches Between London & New York

26:50 - Angelo On Leaving Supreme & What He Learnt From Working With His Peers Like Virgil Abloh, Tremaine Emory, Chris Gibbs etc

37:06 - The Importance of Ownership & The Compromise That Comes With It

42:34 - What’s On Foot?

46:34 - Exclusive What’s On The Table? - The Unreleased Awake x Air Jordan 5

1:01:50 - How Angelo Worked On The Immersive Experience Around The Virgil x Nike Off White 10

1:09:56 - Awake’s SS25 Lookbook and The Stylist Behind Awake’s Air Max 95 Neon ‘LEAK’

1:17:29 - What Non Fashion Item Would Angelo Want To Work On?

1:19:32 - The Importance of Solidarity In Latino Culture & How Its Affecting Fashion

Welcome to TheStockroom podcast Episode 99 and we’re joined by one of London’s hottest prospects Nyah aka Missmallz! An emerging Model, Stylist, Content Creator and all round powerhouse in the space!

We talk about her biggest wins so far like styling Slawn & his family for the GQ Man of The Year Awards, as well as, creative directing a campaign for Upstream & also releasing her very own bag with her best friend!

But we also get into some of her struggles being a petite woman and how vintage shopping helped her to find her personal style! It’s a great episode with a lot of gems so make sure to tap in!

Follow Nyah here:

https://www.instagram.com/missmallz

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Eman: https://www.instagram.com/emansgram_

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Bolu: https://www.instagram.com/boluthebear

Chapter

00:00 - Introducing Miss Smallz, Stylist, Model & Content Creator

05:50 - How Did Miss Smallz Get Into Styling and Content?

12:20 - How Do You Find Your Style?

14:28 - What’s On Foot?

18:18 - What’s On The Table? - Nyah’s First Nike Shox R4

20:38 - Nyah’s First Trainers & Her Influences Growing Up?

25:07 - Why Don’t Brands Accommodate For Smaller Women? & Thrifting Etiquette

30:26 - How Did Nyah Creative Direct A Campaign For Upstream?

34:59 - How Nyah Met & Started Styling Slawn

39:50 - What’s Something People Don’t Understand About Styling?

41:36 - Blind Ranking Fashion Trends

53:50 - Miss Smallz Made Her First Bag With Her Best Friend Barco!

1:01:03 - What Advice Would Miss Smallz Give To People Who Want To Become Creatives?

On this episode of TheStockroom we are joined by the business savvy customiser and shoe restorer Latya Bennett! What started as a journey studying footwear design at UAL has evolved into Latya running her own business as a customiser, hosting workshops with Timberland and Snipes Paris and building a significant social media presence of nearly 600K+ followers!

Bolu, Eman and Michael also dive into why she dropped out of uni to pursue customisation and the importance of her family's creativity, how that impacted her as an individual!

Follow Latya: https://www.instagram.com/latyasart

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Follow our personal platforms too from left to right:

Michael: https://www.instagram.com/them1show

Eman: https://www.instagram.com/emansgram_

Bolu: https://www.instagram.com/boluthebearFor all enquiries email us on:[email protected]

CHAPTERS

00:56 - Latya’s Anime Customs

03:36 - Thoughts Around The DN8

05:04 - How Latya Got Into Footwear?

09:15 - Latya’s Footwear Customisation Background and The Difference Between Nottingham and London

15:15 - Blind Ranking Accents From England

27:03 - Why Did Latya Study Footwear Design?

30:27 - What’s On Foot?

34:05 - Latya’s Custom Timberlands

40:07 - How Did Latya Grow Her Page To 400K+ Followers?

49:03 - Why Did Latya Bring Footwear Restoration Into Her Business?

53:10 - Latya Dropped Out Of Uni To Pursue Her Passion

59:09 - Misconceptions About Customising

1:02:50 - What’s Next For Latya?

Here in TheStockroom we make a point of celebrating the milestones of people and products and the Air Max 95 is certainly a product worth celebrating. This shoe managed to cut through the noise and settle in London and wider regions of the UK as a staple that stood head and shoulders above the rest. Recently, it was announced that Corteiz are releasing a 4th colour way in addition to their already impressive triple pack of Air Max 95, and the game has barely recovered from the sheer impact of that release as it took the world by storm! But that has lead Bolu, Eman and Michael to a controversial question... is the Corteiz Air Max 95 the most impactful collab done on the silhouette? Let us know your thoughts!Follow TheStockroom: https://www.instagram.com/thestockroompodFollow our personal platforms too from left to right:Eman: https://www.instagram.com/emansgram_Michael: https://www.instagram.com/them1showBolu: https://www.instagram.com/boluthebearFor all enquiries email us on:[email protected]:00 - Who ordered Azul?05:12 - SLAWN X Nike Air Max 90 Pop Up14:22 - What’s On The Table? - Air Max 95 Black White (2014)22:01 - What’s On Foot?23:40 - Rule of Three? LOOOL27:29 - The Corteiz Honey Black x Nike Air Max 95 Is Actually Dropping?34:32 - Is The Corteiz Pack The Most Impactful Air Max 95 Ever?38:50 - Have A Ma Maniere Cooked Up Another Strong Air Max 95?46:41 - The Air Max 95 Neon Is Back!49:54 - Air Max Day 2025?52:21 - Did Division Street Do Themselves Justice On The Air Max 95/9759:00 - The Nigel Sylvester Brick By Bricks Are Restoring The Feeling!

In the last year we’ve seen major shifts in the footwear market with brands like New Balance and Adidas taking strides forward and Nike have seemingly been taking steps back. This year it looks like there may be another shift in the works as it has emerged that the running market is projected to make $14.2 Billion in 2025.

TheStockroom delves into the figures behind the brands 2024 annual revenue, performances, what may have caused these financial shifts, the importance of the £70 - £100 market for brands and how the crossover between running and lifestyle could create major profit gains within the next 5 years for these brands.

Bolu, Eman and Michael also discuss how  Nike’s recent partnership with Kim Kardashian’s clothing brand SKIMS and if this could create a new avenue for Nike to dominate the market.

Enjoy the episode and be sure to let us know your thoughts!

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For all enquiries email us on:

[email protected]

00:00 - Intro

06:17 - What’s On Foot?

14:03 - What’s On The Table? - Colour Plus Co. X Saucony Matrix

17:08 - Our Thoughts On Nike Bringing Back The Tom Sachs 2.0

23:16 - Sneaker Brands & Their 2024 Annual Revenue Figures

24:50 - Nike’s Annual Revenue Decreased By Approximately 5% 

30:00 - Could College and Player PE’s Translate Over To Europe?

33:35 - Adidas Global Revenue Increased  By 11% In 2024, Is This Down To Them Dominating the £70-£100 market

40:14 - Pharrell x Adidas Jellyfish

44:23 - New Balance Have Another Record Setting Year With An Increase In Global Revenue of 20%

49:25 - Which Brand Will Lead Profit Gains In The Next 5 Years & Why?

58:45 - The Crossover Between Lifestyle & Running Is Only Going To Increase! The Rise of Pana Run Club, YouWasntDer, LDN SLCT etc

1:09:43 - The Running Market Is Projected To Make $14.2 Billion Dollars in 2025, Who Do You Think Makes The Most Out Of This?

1:10:46 - Could Nike x SKIMS Put Nike In Pole Position To Sweep The Market?

1:16:00 - Could Badminton & Padel Potentially Become Emerging Markets For Brands?

1:18:54 - How Can Brands Show Up In The F1 Market Or Is It Too Difficult To Navigate?

1:21:49 - Is It Worth New Balance Growing Their Apparel Business Or Will They Always Be Playing Catch Up?

All Star Weekend & Valentines's Day is a dream combination for brands and they definitely showed out, ahead of it A Ja Wilson released her debut shoe with Nike in the form of the A'One in an eye catching shade of pink. Despite the festivities taking place overseas TheStockroom had to keep an eye on what was going on across the pond! Curry Brand took home court advantage with Steph launching player exclusives with Under Amour as well as a Stone Island collab! Jordan brand showed out for their 40th anniversary with multiple activations including pre-releasing 10 different silhouttes including the Air Jordan 4 SB Navy and the Rare Air's as well as Wale pulling up to the function in multiple pairs of the Nike GT Future.

Shai Gilgeous-Alexander flexed his recent position as Creative Director of Converse Basketball and launched the Shai 001 ahead of the All Star Game. Adidas didn't let this weekend go by either launching new colours with James Harden and a brand new silhoutte with lifetime athlete Damian Lillard, the Dame X. And as if that wasn't enough, Puma Hoops, ANTA Footwear, New Balance and more all got involved in showing off their latest products! JFG took things away from the Bay and celebrated 5 years, 10 projects and 20 shoes with New Balance with his New Balance 992 'Aged Well', complete with a mini doc where he and others discuss his journey thus far.

But the question, Bolu, Eman and Michael have on their mind is, with all these ads, and this is just for footwear, not even considering the other ads like food, cars, tech etc, is the commercialisation of these huge sporting events, ruining this for people who just want to enjoy the game? And what's all the commotion surrounding the stock number of the Air Jordan 1 Bred 85's?

Follow TheStockroom:

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Eman: https://www.instagram.com/emansgram_

Michael: https://www.instagram.com/them1show

Bolu: https://www.instagram.com/boluthebear

For all enquiries email us on:

[email protected]

CHAPTERS

00:00 - Intro

04:37 - What’s On Foot?

06:38 - What’s on the table - the AWAKE NY x Jordan Air Ship

10:44 - NBA All-Star Weekend Had Some Crazy Releases

14:40 - Wireless Announced 3 Days of Drake… and the mandem?

17:38 - Air Jordan 1 Link Up With Union Again But How Does It Rank To The 2018 Pair?

23:00 - The Off White x Air Jordan 1 ‘Alaska’ Is Back?

24:51 - The Air Jordan 4 SB Family Is Growing and The Air Jordan Rare Air’s Are Back

28:29 - A Ja Wilson Launched The A ONE and Shai Released His Shai 001’s

35:18 - Wale Stunting In The Nike GT Future

39:28 - Was There Too Much Commercial Activity At The All Star Game?

43:54 - JFG Launched The New Balance 992’s ‘Aged Well’, His 20th Releases

50:25 - Aimé Leon Dore Launched Their Spring Summer Campaign

51:43 - Bolu’s Top 10 Game

1:03:45 - The Air Jordan 1 High 85 Launch, Was Very Interesting…