TheStockroom

Maxed-out credit cards, the Pigeon Dunk and taking over Nike Lab's 21 Mercer: Jeff Staple sits down with TheStockroom to talk about what it really took to build STAPLE and The STAPLE Agency.Michael and Eman are the hosts of TheStockroom, the London podcast covering sneakers, streetwear and the culture around them.

In this episode they're joined by Jeff Staple, the designer and founder of STAPLE, while he's in London, for a conversation that runs from the early days of the brand to the Pigeon Dunk moment and everything that followed.From funding STAPLE on credit cards to opening a store in Nike Lab's 21 Mercer and building The STAPLE Agency, this conversation covers how Jeff built a brand that has lasted, and what comes next for it.

We discuss:

◼ How Jeff sees himself and what his number one goal is

◼ Jeff's work with will.i.am

◼ How Jeff dealt with debt and maxed out credit cards to fund STAPLE

◼ Unc vs OG, and which one Jeff would rather be called

◼ The 4 F's you should consider before starting any new project

◼ What the Pigeon Dunk moment meant to Jeff

◼ Whether Jeff still gets a buzz from execution

◼ When STAPLE expanded internationally, and why the name STAPLE cut through

◼ How the STAPLE store took over Nike Lab's 21 Mercer, and the lore behind the brand

◼ Starting The STAPLE Agency, and Jeff's first and most recent hire

◼ What Jeff learnt from Virgil Abloh about sharing the codes for success

◼ How Japanese streetwear's legacy is being written in real time, from Hiroshi Fujiwara to Nigo to Verdy

◼ Jeff's succession plan for STAPLE and the legacy he wants to give to the space

◼ What's on the table: Puma Suede x Jeff Staple 'Create From Chaos'

◼ What's on foot: Brooks Ghost Trail by STAPLE, Jordan 1 VAA Alaska and Black OG Prada Cups

CHAPTERS

00:00 – Intro

01:20 – Jeff Staple

Welcome & Why is he in London?

01:42 – Jeff on working with will.i.am

03:10 – How does Jeff see himself and his number one goal

06:32 – Jeff on dealing with debt and maxing out credit to fund STAPLE

09:00 – Unc vs OG

10:40 – What's On Foot?

14:15 – What's On The Table – Puma Suede x Jeff Staple 'Create From Chaos'

16:54 – The 4 F's you should consider before you start a new project

21:30 – What did the Pigeon Dunk moment mean to Jeff?

29:10 – Does Jeff get a buzz from execution?

34:20 – STAPLE going international & the importance of the name 'STAPLE'

40:00 – The STAPLE store taking over Nike Lab's 21 Mercer & the lore behind STAPLE

44:46 – Starting The STAPLE Agency & his first and most recent hire

54:35 – The succession plan for STAPLE & the legacy he'd like to give to the space

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Kai Cenat's first Kai Cenat's first runway show, a £350 New Balance and Corteiz celebrating 10 years of Konnichiwa: TheStockroom breaks down the stories shaping sneakers and streetwear right now.Michael and Eman are the hosts of TheStockroom, the London podcast covering sneakers, streetwear and the culture around them. In this episode they catch up after the summer, with Michael deep in half marathon training to raise money for the Sickle Cell Society, before getting into the biggest releases, collabs and moments of the past few weeks.From Kai Cenat taking Vivet to the runway in New York to New Balance's pricing on the 2040, this conversation covers where the industry is right now and where it's heading next.They discuss:◼ What Kai Cenat's first runway show for Vivet means for streetwear◼ Whether £350 is too much for a general release New Balance 2040◼ Why the New Balance 1890 is picking up where the 2002R and 1906R left off◼ How Corteiz and Skepta marked 10 years of Konnichiwa, and why alwaysdowhatyoushoulddo x Corteiz made a real impact◼ What KITH has planned for its 15 year anniversary, including more BMW and new collabs◼ Why the Taller De Rafa x Nike Goadome collab landed so well◼ What made Aya Brown's Nike Air Max 95 rollout special◼ How 99 BY JMS and Barriers Worldwide delivered a standout UK x US collab◼ Why the Arte x Adidas football boots worn by Rayan Cherki caught our attention◼ How Victor Victor has kept a clean run going with his Nike Air Force 1s◼ What's on foot: NOAH x Converse and the Yeezy 700 V3 AzaelSupport Michael's half marathon for the Sickle Cell Society: https://2026thebighalf.enthuse.com/pf/michael-albert-fowora-e7f4aCHAPTERS00:00 Introduction01:25 What's On Foot? NOAH x Converse & Yeezy 700 V3 Azael03:55 Half marathon training for the Sickle Cell Society & Eman's summer recap10:25 Arte x Adidas football boots worn by Rayan Cherki14:19 New Balance 1890: the next 2002R and 1906R?17:10 New Balance 2040 at £350: is that too much for a general release?24:20 Taller De Rafa x Nike Goadome28:25 Aya Brown's Nike Air Max 95 rollout30:57 99 BY JMS x Barriers Worldwide: UK x US collab34:37 Corteiz x Konnichiwa: 10 years of Skepta's album & alwaysdowhatyoushoulddo40:10 KITH 15 year anniversary: BMW and new collabs43:56 Kai Cenat's first runway show for Vivet in New York51:35 Victor Victor's Nike Air Force 1s#KaiCenat #NewBalance #Corteiz

The founder and the partnerships lead behind one of the most trusted names in sneaker raffles reveal how EQL is trying to level the playing field for consumers and brands alike.

Andrew Lipp is the Founder & CEO of EQL, and Scott Carter is EQL's Head of Partnerships for Sneakers & Streetwear. Together they've built EQL into a platform designed to bring fairness and transparency to sneaker raffles, partnering directly with major brands to give consumers a genuine shot at the pairs they want. TheStockroom met Andrew and Scott in Paris for this conversation — covering everything from EQL's origins to where the raffle industry is heading next.

They explain:

◼ Why building genuine relationships mattered more than anything else in EQL's early days

◼ How EQL earned the credibility to partner directly with major brands

◼ What it felt like launching their very first product through EQL

◼ Why consumer experience sits at the centre of everything EQL does

◼ How EQL actually measures success, and what the EQLizer score means

◼ Their favourite raffles to date, and how the industry has changed from EQL's point of view

◼ How EQL decides which brands and partners to align with

◼ Where AI already shows up in EQL's day-to-day workflows

◼ What the future holds for EQL … and for TheStockroom

Timestamps:

00:00 – Intro

01:07 – EQL x TheStockroom Live in Paris

01:36 – Introducing Andrew Lipp, Founder & CEO of EQL, and Scott Carter, Head of Partnerships for Sneakers & Streetwear

02:43 – What's on foot, pairs brought to Paris & favourite sneakers

15:19 – How EQL started and the importance of connecting to people

20:43 – Building credibility and partnering with brands

23:53 – Launching their first product via EQL

30:00 – Why consumer experience is so important to EQL

39:10 – How EQL measures success

49:50 – What is the EQLizer score?

52:54 – Andrew & Scott's favourite raffles

1:00:28 – How the industry has changed, and how EQL chooses who to align with

1:08:01 – What the future of EQL looks like

1:13:13 – How AI shows up in EQL's workflows

1:17:23 – Where TheStockroom wants to be in 5 years

1:23:00 – Andrew's why

1:25:13 – Andrew and Scott's words of wisdom

The man behind men's fashion at one of the fastest-growing live shopping platforms in the world reveals how Whatnot is quietly changing the way brick & mortar stores make money — and why livestream selling might be retail's next big shift.

Pierre Tettart is Head of Men's Fashion at Whatnot, the live shopping platform reshaping how brands, sellers, and collectors buy and sell in real time. Before fashion, Pierre built his career in tech, and brings a multicultural upbringing and a lifelong love of sneakers and style into everything he does at Whatnot.

He explains:

◼ Why brick & mortar stores are turning to live selling to unlock new revenue

◼ What it actually takes to succeed as a consistent live seller on Whatnot

◼ The strategy behind Whatnot's expansion into Europe, and what markets are next

◼ Why nostalgia and collectibles create such powerful buying behaviour

◼ Whatnot's stance on safety and overconsumption in a fast-moving marketplace

◼ How to actually get started selling on Whatnot

CHAPTERS

00:27 – Introducing Pierre Tettart, Head of Men's Fashion at Whatnot

01:40 – Pierre's background in tech and his multicultural upbringing

06:05 – What is Whatnot?

08:49 – Pierre's early fashion memories

11:06 – What's on feet?

12:33 – What's on the table? UNDEFEATED: Nike Air Zoom Spiridon 15:03 – New revenue opportunities for brick & mortars

16:55 – The power of consistency for Whatnot live sellers

19:05 – The strategy for entering Europe

23:00 – Emerging categories and markets on Whatnot

24:30 – Whatnot's stance on safety and overconsumption

28:37 – Why collectibles and nostalgia create such strong buy-in

30:34 – Hearing testimonials from live sellers

32:29 – The Swatch x AP marketing moment

36:21 – How to get started on Whatnot

42:19 – Pierre's closing thoughts

Wales Bonner took over the headlines in October as it was announced that she was being made the Creative Director of Hermes Menswear, a role held by her predecessor for 37 years! What does this mean for Hermes? What can we expect from Wales Bonner as she brings her point of view to this legacy brand.

Bolu, Eman and Michael also speak about the newly announced partnership between Nike and Palace, as brands are gearing up for the World Cup, could this acquisition set Nike up in the best way possible or could Adidas have something up their sleeve? And what does Manor Place, the new hub created by Nike and Palace, in South London, mean for the community? For all this and more, make sure to tap in to today’s episode!

#walesbonner #fashion #podcast

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Eman: https://www.instagram.com/emansgram_

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Bolu: https://www.instagram.com/boluthebear

CHAPTERS

00:00 - Intro & Bolu’s Live From DXB

05:29 - What’s on Foot?

06:39 - Wales Bonner Becomes Creative Director of Hermes Menswear

14:20 - Wales Bonner Designed The Gold Rings For Instagram

17:52 - Palace x Nike Has Launched With A New Home ‘Manor Place’

23:40 - Will Adidas Regret Losing Palace?

26:08 - Was The ACW x Arsenal Collection Too Expensive?

31:21 - JFG Released His 21st Shoe, The New Balance 2010’s “Hand Me Down’s” & “Bag Lady”

37:40 - Salomon x Margeila MM6 Collection Is Super Clean

40:37 - The ACG Goadome’s Go Crazy!

46:06 - Shoutout Offspring and This Way Up For The Air Max Sunder’s Total Red

51:10 - Surplus Sydney Brought the World to Australia

In today’s episode of TheStockroom, we’re joined by the talented household name, Louis Culture hailing from South London. Kicking off his career as a producer and developing into the talented artist we’ve seen today, Louis joins Eman and Michael on the pod as they speak about his journey so far as an artist, his love for fashion and footwear, and the new project he has on the way!

Make sure to like & comment, and subscribe so you don’t miss anything!

#louisculture #ukmusic #podcast

Follow Louis Culture here: https://www.instagram.com/louisculture

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Follow our personal platforms too from left to right:

Eman: https://www.instagram.com/emansgram_

Michael: https://www.instagram.com/them1show

00:00 - Intro

00:35 - What has annoyed you today?

03:15 - Why did you choose Louis Culture as your artist name?

06:17 - What was it like for Louis growing up in Battersea? And what were his influences?

13:49 - Louis on his production process & dealing with creative blocks

19:20 - Who inspired Louis’ personal style

21:20 - Louis shows us his first Jordan’s

23:38 - Early fashion memories

33:23 - What’s On Foot?

36:30 - Top 5 Kicks In Louis’ Collection & Top 5 of All Time

47:24 - When did Louis realise music was no longer just a hobby

48:25 - Louis on his new music and his upcoming project

51:15 - Advice to people wanting to enter the music scene

It’s good to be back and we have a jam packed episode for you today as we discuss the new Nike Air Works Programme, the SWATCH x AP moment, our favourite World Cup kits and a major shift coming to the Dubai retail space!

Lock in with Bolu, Eman and Michael as we discuss all this and more!

Follow TheStockroom:

https://www.instagram.com/thestockroompod

Follow our personal platforms too from left to right:

Bolu: https://www.instagram.com/boluthebear

Eman: https://www.instagram.com/emansgram_

Michael: https://www.instagram.com/them1show

CHAPTERS

00:00 - We’re backkkk, where have we been?

03:19 - What’s on foot?

06:20 - What’s on the table?

08:50 - Nike Air Works Programme & investing in the next era of creators

21:22 - Is Aime Leon Dore opening up a new temporary retail space in Dubai, the right move?

31:34 - What brands could shift over to Dubai to recreate the SoHo effect there?

35:22 - SWATCH X AP took over the timeline!

46:02 - This might be the most underwhelming World Cup EVER!

51:35 - Adidas have been on a roll this World Cup campaign

59:00 - What can we expect from Nike’s World Cup Campaign & the Nike Cryoshot’s

1:09:44 - Mercurial Superfly 11’s

On TheStockroom today, we’re joined by our good friend Qasim, the Founder of Trading Desk, a curated streetwear store who recently partnered with AI tech firm Responsible. Eman & Michael got into the details of the partnership as well as a look into Qasim’s back story and how they uniquely benefited from the rise of the brand, Corteiz, as they took the initiative to buy into the brand early and subsequently reaped the dividends. 

Follow Qasim & Trading Desk: 

https://www.instagram.com/qasimshariff_

https://www.instagram.com/tradingdeskstore 

Follow TheStockroom: 

https://www.instagram.com/thestockroompod

Follow our personal platforms too from left to right:

Eman: https://www.instagram.com/emansgram_

Michael: https://www.instagram.com/them1show

Bolu: https://www.instagram.com/boluthebear

00:00 - Introducing Qasim, Founder of Trading Desk!

03:46 - What’s On Foot?

09:41 - Qasim on studying Economics At LSE, & how it’s impacted his view vn sales

10:55 - Growing ip in Manchester & his Mum’s influence on his taste

18:55 - How did Trading Desk start, and how did they go about acquiring product?

30:22 - When did Trading Desk realise selling the business could be the next move?

32:18 - The process of being acquired by AI Tech Firm, Responsible

41:31 - How important is tourism to stores in Soho?

44:39 - How much did Corteiz’ brand growth impact Trading Desk? & The importance of Corteiz having a physical store

51:51 - What are the pro’s and cons of having a physical store?

57:49 - How do you decide what to buy?

1:03:20 - What’s been the biggest day of sales?

1:12:07 - Qasim’s Prada Cups and building confidence while exploring fashion

1:18:00 - Personal style and the merging of streetwear and luxury

1:33:06 - Qasim signs TheStockroom Force 1

1:40:00 - What does the future look like for Trading Desk & Klekt joining the party

1:47:07 - Should Corteiz take over the Supreme store?

#fashion #ai #branding 

Ep shot with Beatrice Domond

Today TheStockroom is joined by Beatrice Domond, Pro Skater, Vans Collaborator and the first black woman to sign for Supreme’s skate team!In this conversation Michael and Eman speak about Beatrice’s unique journey, how her love for sports made her realise her love for skating, being a regular collaborator of Vans and her recent launch event that took place in London for her zine “OUT OF TOUCH”! Follow Beatrice Domond: https://www.instagram.com/beatricedomondFollow TheStockroom: https://www.instagram.com/thestockroompodFollow our personal platforms too from left to right:Eman: https://www.instagram.com/emansgram_Michael: https://www.instagram.com/them1showBolu: https://www.instagram.com/boluthebearCHAPTERS00:00 - Introducing Beatrice Domond Pro Skater & Vans Collaborator01:14 - Beatrice Talks On The Skate Community & Her Relationship With London07:05 - Beatrice Journey Into Sports & Becoming A Skater13:05 - How Did Her Vans Collab Come About? & When Did Beatrice Realise She Was A Brand In The Skating Space 16:35 - The Vans Resurgence!19:30 - How It Feels Being The First Black Woman To Skate For Supreme & Working With The Next Gen21:38 - What’s The Process of Designing A Vans Collab?24:20 - Beatrice Had A Relationship With Supreme Long Before She Joined Their Skate Team29:58 - Who Inspired Beatrice Growing Up?31:40 - About Beatrice’s Zine “OUT OF TOUCH”34:29 - Skating In Brooklyn Bridge & The Architecture of Skateboarding38:36 - Skateboarders Invented The Fit Pic & Luxury Fashion Adopting Skate Culture Again45:50 - A Time Beatrice Fell Out Of Love With Skating48:00 - What’s The Process Of Becoming A Pro Skater?57:50 - Is There An 8th Vans x Beatrice Shoe On The Way?1:07:00 - Beatrice Designed Clothes For FA and Supreme1:09:43 - Beatrice Signs TheStockroom Air Force 1 & Her Closing Thoughts