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Stocks held at session highs as a two-day tech rally extended into a third and better-than-expected earnings from Mondelez International Inc. and Kellogg Co. swept the consumer staples sector higher. All indexes were on track to end the month with gains. Mondelez, parent of brands such as Oreo and Triscuit, reported a 2% increase in sales. Organic revenue growth of nearly 3% was thanks to strength in its Latin America business. Rockwell Automation surged on reports the company has received, and rejected, several offers from Emerson Electric Co. . The latest offer values Rockwell at more than $27 billion. Consumer confidence rose to its best level in more than 16 years in October. Consumers have growth more optimistic over the short-term outlook, particularly improving business conditions. However, expectations for job growth dropped. Watch More with TheStreet: Happy Halloween! What's Your State's Favorite Halloween Candy? Apple Might Be Worth $1 Trillion Very Soon Why Hershey's Century-Old Brands Still Resonate Why Winnebago Will Make a Ton of Money Off Millennials Don't miss the best videos of the week. Put Wall Street on Rewind and sign up for our weekly newsletter.

The Dow Jones Industrial Average was the best performer after a triple-digit tumble a day earlier. The S&P 500 also finished in the green but the Nasdaq closed slightly lower. Shares of Dow component DowDuPont Inc. were higher after issuing preliminary third-quarter results. The chemicals company reported an 8% sales increase from a year earlier. DowDuPont will report its earnings on Nov. 2 in its first quarterly release after its successful merger. Celgene Corp. shares tumbled 16% after disappointing sales raised concerns among investors. The drugmaker cut its full-year outlook on total revenue to roughly $13 billion, from between $13 billion and $13.4 billion. The company also reduced its 2020 sales guidance to a range of $19 billion to $20 billion, down from its previous forecast of more than $21 billion. Ford Motor Co. stock rose after the automaker reported a better-than-expected third quarter. Net income of 39 cents a share rose from 24 cents a year earlier. Adjusted profit of 46 cents a share beat by 13 cents. Revenue of $36.5 billion exceeded estimates of $32.9 billion. The automaker also adjusted its full-year profit forecasts to $1.75 to $1.85 a share, a penny above estimates on the low end of that range. Watch More with TheStreet: Video: What Jim Cramer Expects From Exxon Mobil and Chevron's Earnings Best Luxury Hotel Amenities for the Weary Business Traveler Nicki Palmer, Verizon Wireless CNO, is a Breast Cancer Survivor Too UPS Is Ready For the Holiday Season Onslaught: CFO Don't miss the best videos of the week. Put Wall Street on Rewind and sign up for our weekly newsletter.

The three major indexes were moving higher, with the Dow completely recovering after dropping on Wednesday. Shares of Twitter Inc. surged more than 15% after adding new subscribers and reaching "record profitability," according to a statement. The social media platform reported a loss of 3 cents a share; analysts anticipated a loss of 11 cents a share. Adjusted earnings of 10 cents a share came in 4 cents higher than expected. Revenue dipped 4% to $590 million. Daily average users increased 14% in the third quarter, up from 12% in the second quarter. However, Twitter did warn that it had been mis-counting its average users since 2014. ConocoPhillips stock jumped by nearly 3% after exceeding profit and sales estimates for the third quarter. The oil company swung to net income of 34 cents a share for the period, up from a loss of 84 cents a year earlier. Adjusted earnings of 16 cents a share beat estimates of 8 cents. The company reiterated full-year production targets despite the impact from Hurricane Harvey, but lowered its 2017 capital budget by 10% to $4.5 billion. Shares of Buffalo Wild Wings soared some 20% on Thursday after the restaurant chain posted third-quarter profit that topped expectations, benefiting from a shift to boneless chicken wings. The company reported earnings of $1.36 a share on revenue of $496.7 million. Analysts surveyed by FactSet expected the company to report earnings of 79 cents a share on sales of $501.1 million. Watch More with TheStreet: Jim Cramer: I Don't Want to Panic and Sell Celgene What You're Seeing With Cord-Cutting Is Just the Tip of the Iceberg: Akamai CEO Nicki Palmer, Verizon Wireless CNO, is a Breast Cancer Survivor Too Starbucks' New Zombie Frappuccino Is Far From Its Craziest Creation Don't miss the best videos of the week. Put Wall Street on Rewind and sign up for our weekly newsletter.

Chipotle was one of the market's worst performers following its earnings release. Watch More with TheStreet: America's Love for Pumpkins by the Numbers: Video 5 Times Jeff Bezos Looked Like the Ultimate Badass Why You Should Be a Central Bank Watcher Watch: Jim Cramer Previews Comcast's Earnings

Boeing, Chipotle and Advanced Micro Devices lead markets lower Wednesday. Watch More with TheStreet: Advanced Micro Devices Is Very Problematic, Jim Cramer Says Amazon's Newest Service Allows In-Home Delivery When You're Not Home VZ Wireless Chief Network Officer: The U.S. Needs More Women in Tech to Succeed Jim Cramer on Chipotle: They Lost Their Way Don't miss the best videos of the week. Put Wall Street on Rewind and sign up for our weekly newsletter.

Stocks struggled to hold above record levels following a winning streak that propelled the Dow Jones Industrial Average and S&P 500 to all-time highs last week. Any gains for the three major indexes would mark all-time closing highs. Hasbro Inc. was the biggest loser on the S&P 500 after issuing weaker guidance than anticipated. The third-largest toymaker in the world anticipates fourth-quarter sales growth no higher than 7%, below consensus of 11%. Hasbro weighed on competitor Mattel Inc. . The Barbie parent was on track to end with its worst daily performance in just over a month ahead of its earnings after the bell Thursday. Netflix Inc. will offer $1.6 billion in a debt offering to finance content production and acquisition. The streaming service has invested heavily in original content in recent years to better compete with a rising number of video-on-demand platforms. Watch More with TheStreet: Want Financial Equality? Consider Entrepreneurialism, Says Krawcheck Sexual Harassment: The Dumbest Thing on Wall Street Dr. Oz Welcomes Amazon's Desires to Enter the Pharmacy Business 6 Apps That Can Help You Manage Your Finances

A record-breaking streak came to an end with the Dow Jones Industrial Average giving in to General Electric Co.'s worst day in years. The Dow and S AND P both closed lower after five straight days of record finishes. GE suffered its worst percentage decline since August 2011 after a string of analyst downgrades. Morgan Stanley and UBS each reduced their stock rating, while Cowen cut its price target. On Friday, GE reported its first earnings miss in two-and-a-half years. Halliburton Co. declined even after topping profit and sales estimates. The oil services and equipment company said its North American business was a point of strength and that its international business "proved resilient" even in tough conditions. In deal news, Cisco Systems Inc. has agreed to acquire BroadSoft Inc. in a purchase worth $1.9 billion. The purchase price values BroadSoft at a 2% premium to its previous close. Watch More with TheStreet: "America's Top Young Scientist" Shows Us Her Portable Lead Testing Device Billionaire Ken Fisher Reveals the Stocks to Own in This Bull Market Cutting 401(k) Tax Benefits Is 'Ill-Advised,' Jim Cramer Says Check Out How Awesome the Lake Forest Starbucks Reserve Is

The Dow, the Nasdaq and the S&P 500 all powered to new record highs on Friday. The Industrials sector was the best performer on Friday. Shares of Honeywell International Inc. rose about 1% on Friday after reporting better-than-expected sales. Revenue of $10.12 billion edged past estimates of $10.01 billion. Earnings increased to $1.75 a share over the third quarter, up from $1.60 a share a year earlier. The result met consensus. Honeywell reiterated 2017 profit guidance of $7.05 to $7.10 a share. The number of active oil rigs in the U.S. fell in the past week. The Baker Hughes oil rig count declined by seven to 736 in the past week. The overall rig count declined by 15 to 913, its sixth decline in the past seven weeks. U.S. benchmark West Texas Intermediate crude oil prices rose 18 cents, settling at $51.47, on renewed optimism over production cuts. The Organization of Petroleum Exporting Countries' (OPEC) Secretary-General Mohammad Barkindo said on Thursday that global oil demand would likely surpass 100 million barrels per day by 2020 and that inventory overhang has fallen. PayPal Holdings Inc. shares rose about 5% on Friday after the company posted stronger-than-expected third-quarter earnings and lifted its full-year guidance thanks to a surge in mobile payments. PayPal said sales for the three months ended in September rose 21% from the same period a year earlier to $3.24 billion, while adjusted earnings in the period were 46 cents a share. Analysts were looking for sales of $3.18 billion and earnings of 43 cents. Watch More with TheStreet: Jim Cramer Reacts to Chris Long's Salary Donations This Is the One Root Cause of America's Retirement Savings Crisis Congress Offers Hurricane Victims Disaster Tax Relief 6 Apps That Can Help You Manage Your Finances

The Dow and the S&P 500 both reached record intraday highs, and the Nasdaq was also moving higher after the Senate passed a fiscal 2018 budget resolution that could pave the way for tax cut legislation. Shares of General Electric Co. tumbled after missing quarterly profit estimates and cutting its earnings forecast. The industrial conglomerate reported net income of 21 cents a share. Adjusted profit of 29 cents a share fell far below estimates of 49 cents. Revenue rose 14% to $33.47 billion, which was boosted by the acquisition of oilfield services provider Baker Hughes. CEO John Flannery, in his first quarter since assuming the position, said that the "results are unacceptable," promising that cost cuts will pay off in 2018. Procter & Gamble Co. shares also fell by more than 3% after a mixed quarter. Net income rose to $1.06 a share. Adjusted earnings of $1.09 a share came in a penny above estimates. Revenue climbed 1% to $16.65 billion, coming in below estimates of $16.69 billion. By segment, revenue in its grooming and baby, feminine and family lines fell short of estimates, while beauty and fabric and home care exceeded expectations. Skechers USA Inc. stock surged more than 30% after soaring past third-quarter estimates. Earnings rose to 59 cents this quarter, surpassing analysts' expectations of 43 cents. Revenue climbed to about $1.1 billion as international wholesale sales climbed 26% and a 1.4% gain in domestic wholesale sales. Total comparable-store sales rose by 4.4%. More of What's Trending on TheStreet: GE Chief Flannery: 'It's Show Me Time' as Turnaround Plans Take Shape JPMorgan Thinks Tesla Might Be Forced to Take One Unpleasant Action General Electric and P&G Just Revealed a Harsh Reality About Very Old Companies The Top 10 Cities for Amazon's Second Headquarters

Positive earnings from UnitedHealth Group Inc. and Johnson & Johnson swept the Dow Jones Industrial Average to top 23,000 and hit a new all-time high. The rest of the market held close to the flatline. Health insurer UnitedHealth beat on its bottom line, while sales in its pharmacy benefit management unit rose by more than 8%. The stock was on track to close with a new record and its best price gain since going public in 1984. Dow component Goldman Sachs Group Inc. was the worst performer on the index. The bank reported a 17% drop in quarterly trading revenue, the worst decline among its peers. Homebuilder sentiment reached a five-month high in October. Economists had expected a flat reading. The National Association of Home Builders said the industry was recovering from the initial shock of the hurricanes. Watch More with TheStreet: Here's Everything You Need to Know About Facebook's Newly Acquired App TBH NAFTA Discussions Are 'Troublesome', BlackBerry's CEO Says Sallie Krawcheck: Inertia Causes Women to Miss Years of Compounding Surprise, Bill Gates and Jeff Bezos Are Among America's Richest Billionaires