🎙️🌴 Voices of Sport Beach | Recorded at Sport Beach during the Cannes Lions Festival

David Brickley sits down with Keisha Taylor Starr, CMO & GM at Scripps Networks, for a wide-ranging convo in Cannes—covering everything from launching WNBA Friday Nights on ION to building authentic brand energy and championing women in sports.

📺 In this episode:

• The real reason Scripps bet on women’s sports (before the Caitlin Clark effect)

• How her team launched a WNBA national broadcast deal in just 6 weeks

• Why social media attribution is hard—but essential

• What it takes to move from CMO to GM

• The #1 trait every great marketer must have

From Scripps to Turner to recounting industry shifts at Cannes, Keisha keeps it real on leadership, creativity, and showing up for your audience.

#MarketingLeadership #WNBA #BusinessOfSocial #STNDigital #Scripps #WomenInSports #CannesLions2025 #SportsMarketing

📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 stndigital.com/db

Interested in becoming a guest on the podcast? Reach out to our team at [email protected]

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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

          ➡Check us out: https://www.stndigital.com/

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