Your follow-up game is costing you money. You send the proposal, they go quiet, and you label it “ghosted.” Half the time they never even saw it. The other half needed a nudge, a walkthrough, or a real conversation.

In this episode I break down a simple truth: fall in love with the answer. Yes or no. Get maybes out of your head. I share what happened this week on my own follow-ups, why in-person proposals still out-close everything, and how I use Loom videos for high-end clients without hiding behind email. We cover calling while you send the estimate, confirming delivery, walking the price in context, and why a real phone call beats ten texts when it comes to objections and clarity.

If you want more closes, stop pretending they ghosted you. Pick up the phone, shake the hand, and get the answer.

Lights. Legacy. Living. Captain’s Crew. Sink or Swim. Ready to join Captain’s Crew?

🔹 Apply to work with Captain Matt or hire him for elite outdoor lighting design: https://www.captainmattoutdoors.com/

🔹 Explore design + install services at Barefoot Lighting: https://barefootlighting.com/

🔹 Join the movement at The Lighting Trade School: https://lightingtradeschool.com/