Just because your business is selling something, explains Allon Raiz, doesn’t mean that you have a product to sell. You might think, “Of course I do”, but so often that product lives in the mind of the entrepreneur; it hasn't been put into words or described anywhere – it hasn’t been codified. One of the most important elements of building a sales team is making sure they actually have something to sell. Here's how to do exactly that... Listen Now