In this episode of They Tried It, host Lindiwe Davis sits down with marketing strategist and entrepreneur Sequoyah Glen, founder of 924, to unpack the realities of navigating corporate America as a Black woman, and what it takes to walk away on your own terms.
Sequoyah, also known as “Data Bae,” built a career in data, consumer insights, and marketing strategy. But behind the accolades and professional success was a pattern of being undervalued, underpaid, and underestimated in the workplace.
What followed was a masterclass in strategy.
Sequoyah shares how she learned to read the warning signs of layoffs, why she always had an exit strategy when entering a new company, and how documenting everything, from compensation gaps to workplace behavior, allowed her to negotiate a six-figure exit when corporate leadership tried to limit her growth.
After leaving corporate, Sequoyah founded 924, a marketing consultancy focused on restoring humanity to marketing and building more representative products and campaigns. Since launching, the company has surpassed $2m in revenue while helping brands rethink how they use data and consumer insights.
Sequoyah’s story is ultimately about self-trust, preparation, and refusing to let others define your value.
As she puts it:
“You can’t mess with someone who knows themselves—and knows their numbers.”
If you’ve ever felt overlooked, underpaid, or pushed out in corporate environments, this episode offers both validation and strategy.
About Our Guest
Sequoyah Glen is an award-winning marketing strategist and the founder of 924, a consultancy specializing in market research, consumer insights, and data-driven marketing strategy. With more than 15 years of experience across media, research, and analytics, she helps companies build smarter products and campaigns through data and cultural insight.
She is also the creator of National Black Marketers Day and an advocate for representation and equity in marketing and media.
LinkedIn | 924
About the Host:
Lindiwe is a sought-after speaker, interviewer, and culture strategist across several industries, known for bridging theory and practice through storytelling and lived experience. With over 25 years of experience spanning leadership development, organizational effectiveness, coaching, and media storytelling, she is the founder of FutureState Collective—the culture and media platform that produces They Tried It.
She has interviewed actors, authors, activists, and cultural leaders; has been invited to speak and host conversations across platforms; has been featured by Bloomberg Radio and SAG-AFTRA; and has hosted Google's "Level Up in Tech," to name a few.
Learn more about Lindiwe and view her media kit here.
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