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Ash and Kane talk about authenticity and the mistakes you could be making that are devaluing you as a podcast host. From engaging with your audience to how to manage trends, this is the advice you need to listen to if you want to build longevity and trust in your podcast and remain authentic.

KEY TAKEAWAYS

• Unaligned sponsorships. Once you have built up a reputation as an expert in your space, you need to be careful who you work with or you could damage your reputation.
• Prioritising trends over authenticity is an easy but poor decision to make as a podcaster. Your content needs to be purposeful and aligned with your niche.
• Don’t endorse things you don’t truly believe in or may change your mind on.
• As you build a show, you need to consistently engage with your audience and take on their feedback.
• Lack of vulnerability can be damaging, not sharing your personal stories can make your podcast feel less relatable.
• Rushing episodes because you aren’t organised can mean you are putting out poor content which will impact you and your show's reputation.

BEST MOMENTS

“The thing that is worse than selling the same thing from a lot of different brands is selling something completely irrelevant”

“Don’t just try and get your opinion on controversial topics because it’s trending”

“The biggest thing in podcasting is people’s relationship with the host”

“If you always put your guest on a pedestal then you become a chat show host like Graham Norton”

“Make sure you’ve got good production, make sure you’ve planned”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]