5 things you must know to build a successful email list

In today’s episode of the podcast I talk about email list building. As you know, I love email marketing! I give you my 5 steps to getting started if you don’t have an email list already and some do’s and don’ts.

KEY TAKEAWAYS COVERED IN THE PODCAST

· Your email list is one of the best assets you can have.

· You need to understand who you want on your list – quality over quantity.

· Create your perfect customer avatar so you know exactly who you want on your email list.

· What problem do they have that you can solve with your product or service? Understand the transformation that your clients/customers want!

· You need to give people a reason to join your list – a lead magnet, discount or value such as inspiration and advice.

· Keep it simple! It needs to be quick wins and steps. Don’t make it too complicated!

· When choosing your email system – take time to understand the tech process and don’t spend too much time weighing up the different systems.

· More is more – you need to share about your lead magnet a lot! Don’t worry about sharing it too much.

· Focus on the fact you are helping people and they will want your lead magnet.

· You need to start emailing your list on DAY ONE!

· You can choose the frequency of your emails.

· Don’t build a list and then not email them.

· Add value – see email as another form of communication. It is another way you can support and add value to your audience.

· Don’t just email when you have something to sell!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

Start emailing your list from day one! Don’t just build your list then not email them.

HIGHLIGHTS YOU SIMPLY CAN’T MISS

· My 5 steps to starting your email list