In this podcast, we want to examine why business expansion into new markets needs a strategic approach and how to go about it for the best chance of success. 

We are advocates of the importance of an outside perspective to hold up a mirror to your business plans and decision-making, if for no other reason than to galvanise your choices. 

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As a team with international scope and expertise spanning the UK, Europe, Canada, the USA and the countries of the Arabian Gulf we can offer a view on international expansion. When many UK businesses are feeling the pinch of recession, that international perspective can be game-changing. 

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Businesses that want to be competitive need to prioritise marketing, but without the right leadership, all marketing efforts may be ineffective.

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When you've maximised your initial network and have grown off the back of your USP alone, what's the mindset difference that takes you from start-up to scale-up?

Creating a powerful partnership. Find out more about how the relationship between sales and marketing drives business success.

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Businesses that embrace diverse and inclusive opinions at the Board level and in a variety of ways see tangible benefits to culture, innovation, and the bottom line.

In a complex world, clarity is critical. This article looks at key factors that help business leaders find clarity of purpose and process to grow their business successfully. 

Managing your reputation is like locking the stable door after the horse has bolted.

What is the difference between the businesses that sink and the ones that swim in the wake of a crisis? Recognising changes in consumer habits, and the ability to change them, are key.

Businesses that routinely innovate will thrive as we hurtle toward an age of disruption. While old rules of thumb about navigating difficult times may work for some, for others, the best approach is to lean into the challenge and innovate your way through the waters of economic uncertainty.

Whatever stage your company is at, there are questions you should ask yourself to help create a marketing strategy that will increase business and grow awareness of your organisation.