People often avoid thinking about death because it's seen as a distant event that there will plenty of time to worry about later. Jeremy Bradley talks about coincidental conversations he's had with friends about "the end." He shares how friends have recently experienced death in their respective families and how each situation posed logistical and emotional complications. From those chats, JB said it led to deeper discussion -- and thought -- about their own deaths because oftentimes people start to look at their own life after they've been affected by someone's passing.